Ad Blog Arabia

very nice

coolos!

For the sake of criticism, I think the copy needs to be bigger otherwise it just strikes me as a museum / exhibition ad and wont make me read… and ofcourse the people who should take action now or ‘adapt’ are the youth. target audience is just as important as communicating an impending disaster. Otherwise its just a case of we are all aware, but we aren’t doing much to change it.

But its client / agency relationships and in many ways we can argue its not the agency’s job to direct the strategy of the initiative.

so is this a cliche’ OR a copy cat? you decide but do let me know http://www.coloribus.com/admirror/evolution_of_the_human/