Google allays click fraud fears
July 27th, 2006 Ashwin Salian
Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads with changes it’s set to make to its AdWords system late Tuesday, CNET reported.
Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google.
Industry reports say fraudulent clicks range from 14.6 percent to as high as 29.5 percent of total clicks.
Entry Filed under: International,Online,Research
