Gripping performance from Toyo Tires

April 30th, 2008 Zeid Nasser (Admin)

 Toyo Octopus

Click Image To Enlarge

Advertising Agency: GMASCO, Dubai, UAE
Creative Director: Khalid Radwan
Art Director: Harshad Badbe
Copywriter: Shantesh Rao
Illustrators: Akbar Ibrahim, Kruti Soni
Photographer: Kundan Raut
Client Servicing: Lester Fernandes
Account Planner: Anish Pandit

Via [ Ads Of The World ]

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Entry Filed under: Agencies,Creative,UAE


  • http://www.ragejoadv.com restless

    nice artwork, but i didnt get the idea here !

  • Armoush

    the idea is to show the tire has a strong grip on the road, but i didn’t like the transition between octopus and tire…

    i love it man :) ))

  • babar Azeem

    nice retouching

  • ansaihi

    what’s the photographer’s input in this ad?

  • http://adblogarabia.com kre8tive

    This is weak, the tentacles has better gripping power than the tire, specially in wet surfaces, the tires made them feel slippery and it just killed the idea. Looked like the octo’s burned itself from trying to get a grip? Well, It couldve been waay better if theyd just eliminated the suctions in the tentacles and replaced them with the tires. That could’ve done the trick!

  • Juan Carlos Barrachina

    Felicitaciones, lido diseño.

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