Hamleys: “Mecca Street The Way Your Kids See It”

June 24th, 2008 Zeid Nasser (Admin)

Teaser: Mecca Street The Way You See It.

Hamleys Teaser

Revealers: Mecca Street The Way Your Kids See It.

Hamleys Forest Image

Hamleys Sea

Hamleys Robots

Hamleys Rana

Click Images To Enlarge

Agency: TeamY&R Amman
Creative: Creative Department

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,Jordan


  • http://www.ragejoadv.com restless

    who did this? i like the idea but the art direction is really bad,

  • Zeid Nasser (Admin)

    Hello Restless, it’s Y&R Amman…. sorry didn’t post the agency name before. I have now.

  • HKM

    beautiful n effective

  • http://mp3crown.com Maissy

    I don’t get the idea of the second picture.

  • A E R O

    Unless your kid is on LSD, i’m not sure how the REAL mecca street can look so fun. What a shitty street to do business on… no matter how you twist it.

  • http://www.ragejoadv.com restless

    what do you mean of LC?

  • http://www.ragejoadv.com restless

    I mean LCD

  • http://www.ragejoadv.com restless

    LSD :)

  • kre8tive

    LSD is a drug once taken, makes you go restless :-)

  • http://www.ziadhamdan,spaces.live.com ziad hamdan

    poor layout, poor teaser, I don’t know why they changed the FONT in the last ad?

  • ammar omari

    well the idea is creative, too many elements in the images, wut makes my parents wonder wuts that place like and take me there, so its impressive for me, good job team y&r, u did a great job and wut my friend ziad said about the font in the last ad is right, other than that its great, good job

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    Ziad and Ammar, they did it right.
    look at the ads again… each one have a different font type depending on the idea and the style.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Although I didn’t like how the angles of the photo switched between teaser and revealer, I loved the concept. I think that for the teaser they should have used a picture that concentrates on the building where Hamley’s is and then added on all their components. Liked it a lot!

  • Gibbo

    Hi Amre.

    to be fair, there were 4 teasers that matched each visual. The one shown here matches the enchanted forest.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Hi Gibbo…didnt know that…then it does make sense…

  • Yazan khalifeh

    well it’s a nice concept but i was wondering besides changin the font, is it ok to switch the logo position from right to left and the logo size from bigger to smaller?! that doesnt look right to me. good work anyway.

  • http://moeys.net Moey

    I dislike them.

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