Harvey Nichols Autumn/Winter: Kill The Day

October 31st, 2007 Zeid Nasser (Admin)

harvey Nichols Autumn 1

harvey Nichols Autumn 2

Client: HARVEY NICHOLS Dubai
Creative Agency: TEAM Y&R, Dubai
Creative Directors: Komal Bedi, Shahir Ahmed
Art Director: Mohanad Shuraideh

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Entry Filed under: Agencies,Creative,UAE


  • http://www.ragejoadv.com restless

    nice i like it

  • http://www.omernos.com omar

    Shraideh, is he Jordanian? I love the finishing and the idea! really really impressive!

  • booyakkasha

    Too forced, way too forced. London’s (ddb) stuff (pin and balloon) is a good pun, this is a visual pun with too much contrived,

  • http://www.shamir-i-like.blogspot.com/ Shamir Adnan

    I like ur blog… plenty of ads collections!

  • http://advertisingbabble.blogspot.com Kaz

    Nice art direction….

  • Kre8tive

    TOO LITERAL!!!!!!!

  • A E R O

    Yes too litteral. It looks great, but would have been better without the need to personify a ‘day’.

  • Snoop

    Brilliant re-touching. Nice thought, but it’s still only a few mm below the surface.

  • http://sam4grafix.deviantart.com/gallery/?order=9 sameer ketkar

    nice nice… 1st one is more powerful!.. some how 2nd one loox fake.. i mean expressions.. but overall GOOD PERFORMANCE :)

  • http://www.paragonmc.com Louai Alasfahani

    dead wrong guys…no pun intended :) but the ad is nice the visual representation based on word play is not something we see everyday…rigth…the photography is good too. give them a break and do NOT be surprised if it wins at Dubai Lynx ;)

  • Gibbo

    We don’t see word play everyday? Are you for real?

    This is ordinary word play but a very beautiful ad. good stuff for a weak concept.

  • http://moeys.net Moey

    nice work for Y&R Dubai

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