Have a field day

April 9th, 2009 Zeid Nasser (Admin)

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Agency: Publicis Graphics, Jordan
Associate Creative Director: Rami Qaddoumi
Copywriter: Amre Husseini
Account Director: Khalil Nunu

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Entry Filed under: Agencies,Creative,Jordan


  • restless

    sorry but i didn’t get it !! why?

  • ion.k

    it’s telling you to have a field day!!!

  • super

    what copy writing…..??

  • Gibbo

    its a saying in english. it means ‘go nuts’ with something

  • http://www.publicisgraphics.com.jo Amre Husseini AKA Bite Me

    RATIONALE:

    Every year BK asks its agencies to create ads that push the size of the brand’s flagship product (The Whopper). Stuff that PG has done in the past includes, ARE YOU CRAZY, WHOPPERLICIOUS and a few others I cant remember. This is the execution that is being used this year.

    Have a field day is an expression that means “go all out” or “go for it”. Hence the Whopper in the heart of a field of french fries…

  • restless

    Personally i am not familiar with this say ” Have a field day” ,,,
    and taking it so literal makes it even more harder to understand !

    i think this ad works better if that USP is ” now you can have more french fries with your meal ” but with different line ,,,

  • eh

    overused concept, but really nice visual…

    have a FAILED day…

  • http://www.publicisgraphics.com.jo Amre Husseini AKA Bite Me

    eh…not causing an issue, but why overused…?

  • eh

    http://adsoftheworld.com/media/print/mcdonalds_merry_christmas

    the overused is to creat visual from french fries. and there are too many links if u want more ideas….

  • eh
  • http://www.publicisgraphics.com.jo Amre Husseini AKA Bite Me

    eh…i think your stretching it a little bit too far, not the same concept sorry…thanks for trying to explain though

  • eh

    r u trying to convince urself ??? u r deceive urself man…

    i forgot u r not the creative u r the Copywriter here so it ok they are not the same concept as u like … betmon. :)

  • http://www.publicisgraphics.com.jo Amre Husseini AKA Bite Me

    It’s great to be a critic when no one can question your credentials isn’t it. Anyway enjoy

  • eh

    i think everyone is enjoying weekend at Burger king fields right now… so meet u on Sunday.. have a lovely day.

  • GRAPHIC JUDGE

    I like
    Very nice execution
    :)

  • http://www.ziadhamdan.spaces.live.com ziad hamdan

    i like it visually, but didn’t see any value behind this concept

  • DrDevil

    I like the work, the visual and the art direction is great.
    and i want to say for (eh) if you want to say overused or copycat plz send works thats looks the same not a strange idea with a strange concept and say it’s the same…

  • diab

    great execution, i agree with comment #6 (restless), thank u..

  • Evil Philanthropist

    Haters, buy new brains or upgrade yours to understand the visual !
    http://www.brains4zombies.com/

  • killerswitch

    Obviously done by a suit

  • http://nogtahg.blogspot.com/ Mohamed Mousa

    @Evil Philanthropist
    Nice Site man

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