Have a field day
April 9th, 2009 Zeid Nasser (Admin)
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Agency: Publicis Graphics, Jordan
Associate Creative Director: Rami Qaddoumi
Copywriter: Amre Husseini
Account Director: Khalil Nunu
Entry Filed under: Agencies, Creative, Jordan
20 Comments Add your own
1. restless | April 9th, 2009 at 11:32 am
sorry but i didn’t get it !! why?
2. ion.k | April 9th, 2009 at 1:00 pm
it’s telling you to have a field day!!!
3. super | April 9th, 2009 at 4:32 pm
what copy writing…..??
4. Gibbo | April 9th, 2009 at 5:16 pm
its a saying in english. it means ‘go nuts’ with something
5. Amre Husseini AKA Bite Me | April 9th, 2009 at 5:38 pm
RATIONALE:
Every year BK asks its agencies to create ads that push the size of the brand’s flagship product (The Whopper). Stuff that PG has done in the past includes, ARE YOU CRAZY, WHOPPERLICIOUS and a few others I cant remember. This is the execution that is being used this year.
Have a field day is an expression that means “go all out” or “go for it”. Hence the Whopper in the heart of a field of french fries…
6. restless | April 9th, 2009 at 5:57 pm
Personally i am not familiar with this say ” Have a field day” ,,,
and taking it so literal makes it even more harder to understand !
i think this ad works better if that USP is ” now you can have more french fries with your meal ” but with different line ,,,
7. eh | April 10th, 2009 at 1:32 am
overused concept, but really nice visual…
have a FAILED day…
8. Amre Husseini AKA Bite Me | April 10th, 2009 at 4:03 pm
eh…not causing an issue, but why overused…?
9. eh | April 10th, 2009 at 5:18 pm
http://adsoftheworld.com/media/print/mcdonalds_merry_christmas
the overused is to creat visual from french fries. and there are too many links if u want more ideas….
10. eh | April 10th, 2009 at 5:30 pm
http://www.trendhunter.com/photos/35147
http://adsoftheworld.com/media/print/mcdonalds_eid_mubarak
http://www.lemonflip.sk/archniv/print-all/24399-mcdonalds-christmas.html
http://www.briefblog.com.mx/archives/2122
golnalak overused 5alas.
11. Amre Husseini AKA Bite Me | April 10th, 2009 at 7:56 pm
eh…i think your stretching it a little bit too far, not the same concept sorry…thanks for trying to explain though
12. eh | April 10th, 2009 at 10:40 pm
r u trying to convince urself ??? u r deceive urself man…
i forgot u r not the creative u r the Copywriter here so it ok they are not the same concept as u like … betmon.
13. Amre Husseini AKA Bite Me | April 10th, 2009 at 10:53 pm
It’s great to be a critic when no one can question your credentials isn’t it. Anyway enjoy
14. eh | April 10th, 2009 at 11:31 pm
i think everyone is enjoying weekend at Burger king fields right now… so meet u on Sunday.. have a lovely day.
15. GRAPHIC JUDGE | April 12th, 2009 at 11:46 am
I like
Very nice execution
16. ziad hamdan | April 13th, 2009 at 4:11 pm
i like it visually, but didn’t see any value behind this concept
17. DrDevil | April 14th, 2009 at 3:52 pm
I like the work, the visual and the art direction is great.
and i want to say for (eh) if you want to say overused or copycat plz send works thats looks the same not a strange idea with a strange concept and say it’s the same…
18. diab | April 14th, 2009 at 4:54 pm
great execution, i agree with comment #6 (restless), thank u..
19. Evil Philanthropist | June 16th, 2009 at 7:37 pm
Haters, buy new brains or upgrade yours to understand the visual !
http://www.brains4zombies.com/
20. killerswitch | July 27th, 2009 at 4:43 pm
Obviously done by a suit
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