Henkel wood glue for worst case scenarios

April 27th, 2009 Zeid Nasser (Admin)

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Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Executive Creative Director: Milos Ilic
Copywriter: Deger Cotelioglu
Art Director: Danilo Villanueva
Photographer: Groovy Studio

Via [Dubai Lynx]

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Entry Filed under: Agencies,Creative,Kuwait,Regional,TV & Film,UAE


  • restless

    i like

  • http://www.ziadhamdan.spaces.live.com ziad hamdan

    restless can you explain it please? didn’t get it

  • restless

    Pinokio is a wooden character which means that he is fragile, so now and with this glue Pinokio can go crazy and do what ever he wants

  • eh

    what u said is nice man but i cant see anything in the ads…
    i like it nice idea.

  • restless

    you cant see what?

  • http://www.publicisgraphics.com.jo Amre Husseini AKA Bite Me

    It’s a nice idea…

  • eh

    ensa

  • kre8tive

    Wrong use of character here! Pinocchio tells a lie that’s why his nose goes long like a tree branch, so the association with the product and character makes it BAD. Sorry, back to the drawing board.

  • jayson

    the dark side of Pinocchio :)

  • GRAPHIC JUDGE

    JUST WOW
    i like guy’s

  • marcelo

    this is amazing!! you guys are the best.
    that’s huge idea, with that you go anywhere
    congratulations

  • Prashant

    Marcelo … r u from TBWA\RAAD?

  • Lian

    The association is too loose, i don’t understand what the glue is supposed to do… how do cops use this glue to stop the fucking crazy pinnochio?

    Take the second print media, what the fuck is going on there, pinocchio kills a bird, the situation is bad… then.. glue. Wtf is glue gonna do to like 40 angry crows?

  • http://joshberer.wordpress.com josh

    Lian:
    The cops don’t use glue to stop him. He uses it to fix himself after they shot him.
    The birds f**k him up, then he fixes himself with glue.
    He gets hit by the bridge on the top of the train, the glue fixes him.
    I think you sort of missed the point, chief.

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