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Mabrook: If you could do it in Ramadan, just quit!

January 5th, 2008 Zeid Nasser (Admin)

Agency: Pulse DDB, Kuwait

Via [ ArabAd Zone ]

Entry Filed under: Agencies,Creative,Kuwait

http://egycad.wordpress.com meedo29

A congrats card for quitting, on a cigarette pack, mmm… I ain’t quite sure if it fits… although, it looks funny…
kre8tive

Too forced. Not a good idea (if there’s any) lol.
http://www.ragejoadv.com restless

i agree its forced, but not bad i guess
http://www.sumrin.blogspot.com AbdallaH Sumrin

It’s a nice idea, but the art direction is bad, and i have some comments for the copywriter:

First of all WE don’t say ( MABROOK) WE must say (MUBARK), becouse MABROOK is one of the Devil names in ISLAM, and this ad is talking to MUSLIM people.

Also this line is not working (This Ramadan you will stop smoking for a month) cuz they don’t, and the fact is they smoke after EFTAR, so they are reducing the number of cigarettes in Ramadan and they don’t stop for a month, so i think the copy should be something like this ( it’s your opportunity to stop smoking in Ramadan). don’t you agree guys?

ThX
http://www.ragejoadv.com restless

AbdallaH Sumrin, its MUBARAK, and yes i agree with you man good points, i bet you that the redirector is Hindu Indian or Australian.
http://moeys.net Moey

nice idea, bas editing
Creative Rules

It would work alot better if it were a real pack of cigarettes.Something to handout to all those people destroying us passive smoker’s lives.

Imagine if you could actually print something on the actual cigarette. Like a long line along one end to the other with a zero at the top end and say a number ten at the butt end. A copy line running the full length above it reads: “each cigarette burns 10 seconds off your life”. As they inhale they watch it get closer and closer to the 10.
http://egycad.wordpress.com meedo29

@ Creative Rules, I’m a smoker, but that’s a very good idea…

@AbdallaH Sumrin, In Egypt we say Mabrook not Mubarak… I also didn’t know that it’s a devil name in Islam…
Kre8tive

there goes Restless with his racist remarks
Creative Rules

Thanx Meedo,

Might mock it up and see if some anti smoking body will endorse it. I’m an ex smoker and we are the most anti of all.
http://www.sumrin.blogspot.com AbdallaH SumriN

meedo29, now you know, so start use Mubarak instead of Mabrook lol
http://www.sumrin.blogspot.com AbdallaH SumriN

Restless, I’m sure that the copywriter is Hindu, but any way pick one.
http://www.sumrin.blogspot.com AbdallaH SumriN

Sorry the copywriter is Indian not Hindu.
http://www.ziadhamdan.spaces.live.com ziad hamdan

Hi all, I really have some comments:
1. the background is dark
2. the shadows are forced
3. is there a need to put telephone and fax and website.. it looks like an advertising for ddb itself..
4. in the copy (This ramadan… etc) there is no need to end with fullstop. bec. it should look like a part of the pack..

Thanks
hussein

i like it.. mabrook or mubarak doesn’t matter..
supersonic

is it just me who see something missing here, i mean a cigarette pack with a greeting message for ramadan doesn’t seem like (Quit Smoking) more like (you can see but you can’t smoke)
http://advertisingbabble.blogspot.com Kaz

I don’t like this at all….
A twisted idea with bad copy and art direction..
I agree with Ziad…
http://moeys.net Moey

they lost gilbert, this is what they could afford lol
http://www.paragonmc.com Louai Alasfahani

w a s i t p u b l i s h e d ? w h e n ? w h e r e ?
http://www.paragonmc.com Louai Alasfahani

not a bad idea though.
http://www.cold-remedies.net Alexandra Gibson

It is hard to Stop Smoking at all but i tried so hard to quit smoking because of the fear of lung cancer ‘

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Mabrook: If you could do it in Ramadan, just quit!

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