Instant hot steak, hot fish and fries

September 8th, 2009 Zeid Nasser (Admin)

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Advertising Agency: AMA LEO BURNETT, Cairo
Chief Creative Officer: Jean-paul Lefebvre
Copywriter: Wim Corremans
Art Director: Alex Gabriels
Photographer: Marc Paeps
Account Supervisor: Yosr Bayoumy
Advertiser’s Supervisor: Waleed El Khogaly
Other Credits: Retouching: Benoît Germeau

Via [Dubai Lynx]

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Entry Filed under: Agencies,Creative,Egypt


  • Beirut

    I prefer the 2006 version:

    http://mediame.com/adblogarabia/heinz-hot-ketchup-proud-to-be-hot/

    Or, to quote Lee Clow, Chief Creative Officer TBWA Worldwide: “Sometimes the best visual solution is a well-written line”.

  • http://www.bloganubis.com Louai Alasfahani
  • Quick comment

    Wasnt the CD of Leo burnett cairo Egyptian? i remember his name is Hamdee or something like that
    Whos this Jean Paul? Go copy ads in your own country.

  • Ibraheem Youssef

    I think this ad is better than the one posted at BlogAnubis.

    Great Insight and Art Direction.

  • restless

    honestly i don’t like any of these ads ! come on!! at the end this is catchup which is more about the taste ! and not an anti freezing product!!!,, for sure there are better ways to highlight the benefit based on the taste or the experience factor

    btw the version above is the worst in terms of the execution.

    thanks

  • eh

    Excellent product to save gas & oil.

  • Pingback: Le Nouveau Marketing

  • Quick comment

    sh’t! we are getting attacked by French people now or they could be Lebanese. Don’t most Lebanese call themselves Jean and Pierre and other names like that?

  • restless

    :)

  • tom

    it’s a belgian ad, now used for arab market.

  • http://www.ziadhdn.blogspot.com ziad hamdan

    done to death

  • SEIF

    i think this by Dubai not Cairo

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