‘Jordan’ ad by The Economist
July 6th, 2006 Zeid Nasser (Admin)
The idea here is quite simple.
If you’re a reader of the Economist, the first things that comes to your mind when someone says “Jordan” is the country and its growing economy.
Whereas, everyone else in the Western world would think of Michael Jordan, the basketball superstar.
I don’t know whether to be pleased about this ad, or feel sorry for the uneducated public in Europe and the US!
The Agency that created this campaign for the Economist is Abbott Mead Vickers.BBDO, in London. Creative Directors are Paul Belford, Nigel Roberts. Copywriter is Tim Riley.
See it in full size here at Ads Of The World.
Entry Filed under: Creative,Jordan,Magazine
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