‘Jordan’ ad by The Economist
July 6th, 2006 Zeid Nasser (Admin)
The idea here is quite simple.
If you’re a reader of the Economist, the first things that comes to your mind when someone says “Jordan” is the country and its growing economy.
Whereas, everyone else in the Western world would think of Michael Jordan, the basketball superstar.
I don’t know whether to be pleased about this ad, or feel sorry for the uneducated public in Europe and the US!
The Agency that created this campaign for the Economist is Abbott Mead Vickers.BBDO, in London. Creative Directors are Paul Belford, Nigel Roberts. Copywriter is Tim Riley.
See it in full size here at Ads Of The World.
Entry Filed under: Creative, Jordan, Magazine
1 Comment Add your own
1. me | August 2nd, 2006 at 9:22 am
If my guess is right, and if the add is for release in London (UK), then I guess it might be due to the following.
The Economist would like to portray its reader-base as knowledgeable as opposed to readers of tabloids, and other gossip magazine.
Jordan here refers to a model (real name Katie Price). Her profile can be seen: http://en.wikipedia.org/wiki/Jordan_(model)
In many places in the UK, many people would instinctly think Jordan the model when hearing the name Jordan.
Whereas, more discerning Economist reader.. one should hope, would think more of Jordan as the country.
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