Just Don’t ….. do it

October 23rd, 2007 Zeid Nasser (Admin)

Just Don’t

Click Image To Enlrage

Here’s an advertisement I missed out on last year!

It seems the client is the Ministry of Public Health in Lebanon, but maybe the work was done in Dubai. Can anyone give us more info?

Agency: Leo Burnett (Dubai or Beirut?)

Via [ VLAN! ]

UPDATE:
This was done by Leo Burnett Dubai, it was nominated in Cannes.It ran in a student magazine in Beirut.
Artdirector: Toufic Beyhum
Copywriter: Nadim Dimechkie
Photographer: Saeid Momtahan

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Entry Filed under: Agencies,Creative,Lebanon


  • http://www.ragejoadv.com restless

    Why to associate the heroin with Nike logo! What’s the connection is it the line? if yes then its not working at all!

  • Ansaihi

    I like the ad, the idea, but also agree with restless.
    would it fit more perfectly if Nike is issuing the ad for public interest?

  • http://moeys.net Moey

    Dubai

  • Kre8tive

    my message to the creatives.. Just Don’t!

  • Pingback: danidoblas [BLG] » Blog Archive » a tope sin drogas!

  • Beast

    Would be better if it is a “X” sign instead of the Nike tick. With the caption “Just don’t” people will relate it better, and there is no negative correlation to Nike as well.

  • info

    This was done by Leo Burnett Dubai, it was nominated in Cannes.
    It ran in a tudent magazine in Beirut so it was targeting students and young people only.
    Artdirector: Toufic Beyhum
    Copywriter: Nadim Dimechkie
    Photographer: Saeid Momtahan

  • Devils advocate

    Beast, thats a terrible idea, im sorry. No on will asscoiate an x with anything

  • Devils advocate
  • http://www.paragonmc.com Louai Alasfahani

    it is not the first time an international brand or icon has been used to communicate an idea that is not related to the featured brand. i think it is witty and goes to show the penetration level of NIKE and its slogan. nice work…keep it up.

  • http://moeys.net Moey

    Of course it is good louai, it is leo burnett

  • Noodle

    Awesome ideabeautifully simple. If some of the negativity reflects onto Nike (which is being piggy-backed for its fame, appropriately in my opinion) all the better! Definitely makes the point

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