Ad Blog Arabia » JWT highlights cultural importance of Viagra in Arab World, with HandBreak cover promotion

JWT highlights cultural importance of Viagra in Arab World, with HandBreak cover promotion

February 20th, 2007 Zeid Nasser (Admin)

Daring idea.

But, would you have one of the those on your hand brake …… it feels somewhat unpleasant!

Agency: JWT, Kuwait
Creative Director: Nizar Swailem
Copywriter: Anes Alrayes

http://beirutspring.blogspot.com Mustapha

Hmmm…

Looks tricky and double edged to me. In my humble opinion, I think It would work as a promotional item that reinforces the message of a TV campaign, but it would be hard (no pun intended) for it to work alone..