JWT highlights cultural importance of Viagra in Arab World, with HandBreak cover promotion
February 20th, 2007 Zeid Nasser (Admin)
Daring idea.
But, would you have one of the those on your hand brake …… it feels somewhat unpleasant!
Agency: JWT, Kuwait
Creative Director: Nizar Swailem
Copywriter: Anes Alrayes
Entry Filed under: Agencies, Creative, Kuwait
1 Comment Add your own
1. Mustapha | February 21st, 2007 at 4:31 pm
Hmmm…
Looks tricky and double edged to me. In my humble opinion, I think It would work as a promotional item that reinforces the message of a TV campaign, but it would be hard (no pun intended) for it to work alone..
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