Ad Blog Arabia

Very revealing ads in Arabia: K-Lynn Lingerie, second skin underwear !

April 17th, 2008 Zeid Nasser (Admin)

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors / Copywriters: Rania Makarem, Sally Tambourgi
Photographer: Tina Patni

Via [ Ads of The World ]

Entry Filed under: Agencies,Controversy,Creative,UAE

Zeid Nasser (Admin)

This is the most ‘revealing’ and ‘culturally insensitive’ campaign I’ve seen. And, to be honest, I didn’t feel too comfortable posting it.

However, it is a Dubai Lynx 2008 winner…. and I would like to get feedback and some info on whether or not it was published.

Very strong work from JWT, but is it right for Arabia?
http://www.ragejoadv.com restless

I dont think that Dubai is part of the arab world, sorry to say that but this is fact .

BTW, i dont like the ads., i really wonder how they won Dubai Lynx 2008 !!!
http://www.sumrin.blogspot.com AbdallaH SumriN

No way… Zeid it’s a nice work, but not for Arabia. it might be a fake campaign, i mean just for the award…
kre8tive

I hate to say this because this is someone else’s line: “When & Where Was It Published?”
jayson

though this is a nice campaign for a lingerie, i don’t think this is acceptable in the arabian peninsula…. maybe in lebanon
Mhdbadr

Hey Come on Guys this Ad is excellent, Simple, interesting and controversial, even though i only saw it on Blogs but it should be published, why not? its for a lingery shop so it should be revealing part of the women body!! are we that opressed and frustrated in this arab world so a bit of cleavage and body skin can make us distrubed? THIS AD is GOOD! its ARTISITC and maybe we should start thinking beyond the skin!!
good work guys
http://www.paragonmc.com Louai Alasfahani

Zeid, intresting questio that you raised…

“I would like to get feedback and some info on whether or not it was published”.

i think AbdallaH SumriN could be right in saying…

“it might be a fake campaign, i mean just for the award”

any comment from the agency side?
http://moeys.net Moey

Finally! Dubai unleashes its powers.

Very sexy appealing ads, I dig them
http://disciplinedcreativity.blogspot.com/ Anis

I am curious how would nipples look like in this lingrie. Or why the hell do you need lingerie at all, just paste a sticker, would be even more interesting.
ansaihi

If it was a valid entry to Dubai Lynx, then it might have been published. in the Lynx entry form you should specify the 1st publication date. However, the censure in Dubai is not easier than in any other GCC, so, how come?

in all scenarios: thumbs up to the creators.
http://advertisingbabble.blogspot.com Kaz

Excellent work..
http://moeys.net Moey

I like them…