Is it supposed to be sprayed on skin? Then perhaps a “shield” imagery would seem fit for this.

Is it sprayed on air like other insect repellent? Then why is it seem to be buried underneath the skin?

To me it looks like Vape is something you injest to make your body fluids become poisonous to bugs, thus showing the straws and a scary feel of the epidermis. Moreover, it invites bloodsuckers feast on you first before killing them. How would consumers feel protected from mosquitos if they see this ad?

The creatives are so drunk with the their “straw” idea, bypassing that it doesn’t make sense. At least make the hairs look like thorns..