Kraft, with extra calcium for strong bones

July 17th, 2008 Zeid Nasser (Admin)

 KRAFT

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Executive Creative Director: Chafic Haddad
Copywriter: Nrusingha Choudhary
Art Director: SM Ziyad
Photographer: Tejal Patni
Illustrator: Nabil Kamara

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,UAE


  • http://mp3crown.com/ Maissy

    Great adv! Funny and clever!

  • http://moeys.net Moey

    It is a copy according to Anubis’ Blog
    http://paragonanubis.wordpress.com/2008/05/26/mouse-trap-or-copy-cat-trap/

    I don’t think it is a copy copy, I believe JWT Dubai doesn’t steal.

  • quick comment

    the original is executed better but i still dont like both of them.
    its not appealing and doesnt make me want to buy cheese and it certainly wont make any housewife want to buy cheese when you associate Kraft with a dirty rodent.

  • ShakeMo

    quick comment – I dont think this ad is targeting housewives, more aimed at awards judges.

  • http://mediame.com Zeid Nasser (Admin)

    It was a bronze winner at the Dubai Lynx 2008

  • ShakeMo

    Badababoom!

  • quick comment

    Dubai Lynx is rubbish, its as bad as the IAA

  • simpleidea

    very simple i like it, makes me love

  • Dozero

    Here is how to win a lynx:
    -1st, choose one of cannes awarded campaign
    -2nd, get a very good photographer (I like the photo very much)
    - Ask hem to shoot a better shot
    And now!! you have a lynx winner ad.

  • Creative Rules

    If I see another mouse trap ad for cheese (or for anything for that matter) I’ll seriously puke. This is such a cliched hackned visual.

    How this won a bronze at Lynx says little about that award.

  • http://www.bloganubis.com Louai Alasfahani

    :)

  • http://www.bloganubis.com Louai Alasfahani

    wow…it is a copy cat & it won!!!!

  • http://disciplinedcreativity.blogspot.com/ Anis

    Great one!

  • http://www.bloganubis.com Louai Alasfahani

    still a copy cat awards are given for the “originality” of the idea and the quality of the execution ;)

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