Laundry done bright with Clorox Pouches

September 1st, 2009 Zeid Nasser (Admin)

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Advertising Agency: Advantage Marketing and Advertising, Egypt
Creative Director: Andy Spyrison
Art Director: Micheal Habib
Copywriters: Andy Spyrison, Sameh Turk
Photographer: Tarkek El Baradie
Senior Art Director: Ashraf Foda

Via [AdsoftheWorld]

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Entry Filed under: Agencies,Creative,Egypt


  • restless

    nothing interesting,, and the headline sounds weird !

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    I dont think it needs the headline at all and does “laundry done bright” make sense?

    I like the concept, I think it clearly delivers the USP of the product

  • ansaihi

    forced..

  • Quick comment

    Out of the whole of Egypt why did they pick an American CD?
    Surely there are lots of talented Egyptian creatives.
    I mean what a first idea, clothes so bright that you need shades, how predictable.
    Andy Spyrisons work did not impress me at all
    http://web.mac.com/artdzn/Andy_Spyrison_%E2%80%A2_Creative_Problem_Solver/Print.html#0

  • Dana

    I kind of like the tagline, but if they were going for your typical “woman who hangs laundry”, which is what I’m guessing that head band is for, they’re way off the mark. She looks too put together and fake. Good concept, not so good execution.
    Why is there a trend of ads targeted at Arab audiences that use non-Arab models?? Isn’t that the first rule of design: know your audience?

  • jayson

    Agree with Quick comment & Dana on why not use locals as model. However, if their target are the Arab audiences then why they did not change the tagline into Arabic?

    btw, I like the idea but I think it’s done already. :)

  • http://www.fuckoff.com moe fara

    wow, i didn’t know when colors are bright they white-light up!

    well maybe im wrong, maybe the lady put some clorox on her face. that is a possibility.

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