Less cars in parking lot … get it?

June 18th, 2007 Zeid Nasser (Admin)

SEAT ALTEA

Click Image To Enlrage 

Brand: SEAT Altea XL

Advertising Agency: Gulfdesign, Oman

Art & Copy: Santhosh. K

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,Oman


  • http://www.updatedubai.com Dubai news

    UMM, No I dont get it, every body left town because of this car? scary

  • Zeid Nasser (Admin)

    I asked Santosh by email, here’s what he sent me:

    The new SEAT ALTEA XL is designed clearly as the family car. It is roomy enough to ensure nobody or nothing is left behind. Starting with 18.7cm and 123 litres of extra space, compared to the actual Altea, the XL is filled with plenty of flexible solutions for larger families and what they bring along. A high roof line, adjustable fold down rear seats, abundant storage bins and a 532 litre boot capacity are just some of the standard features of the Altea XL’s generous interior.

    Most big cars claim multi utility. But Altea XL is a clear definition of more room for multi utility for all members in the family. It claims more breathing room compared to any other hatchback or sedan.

    The creative depicting exaggerated extension of the parking space to hold the car simply brings out what ALTEA XL is all about in comparison to any other car in the market.

  • barath

    Common guys… the idea is so simple, the new Altea XL is big, see the parking lot, 1st one bigger than others, it’s all about big car, more space… good work I like it,
    Keep doing good stuff
    Cheerssssssssss

  • AERO

    U guys need to make this clearer, the photo composition is bad and doesnt draw attention to the larger parking spot. All in all, bad photography, bad retouching, boring, amateur work.

  • cj

    santhu,
    be ready to go along with all the releases to explain ur concept (if at all client is ready to release it ;-) )
    all the best!

  • alex

    i read the explanation and its still not clear what this ad is trying to communicate. and the colours are so dull, i thought after food, cars boasted a very strong visual appeal.
    poor idea, poor visual, this helps us to understand alll what an ad should not be

  • abbey jamaru

    I don’t know why people are pissing on this work. First of all this is not a A FOR APPLE idea, look at the ad and think then u get the idea, I agree photography is dull but the idea is solid, winning idea, clear communication, I have seen some brainless ad in this blog people are appreciate those works compare to those ads this is brilliant idea. Mr. Santhosh u done a good job, keep doing good work all the best..

  • peter

    done and done and done

  • ABBASI

    It does not convey any thing
    bad idea & art direction..

  • copdot

    A) If the ad is for Oman then picturisation, photography and relevance should be Oman not an American shopping mart with American style parking.

    B)Big parking space meaning big car is akin to red apple being RED. Its BORING and used ever since sign language first originated.

    Pathetic.

  • Bia

    I think this is a good attempt for Oman. Really, have been there so would understand. So thumbs up for the team.

    The ad made me feel like in a treasure hunt, find the concept other than the huge parking lot. Ideally I should have stopped there, but then it intrigued me to know why the art director insisted on showing the cars around, whats the idea?? Hence I felt may be there were two ideas squeezed in one ad. if it was divided both ideas would get better ground for success.
    Cheers.

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