Let it cool

November 7th, 2009 Zeid Nasser (Admin)

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Advertising Agency: Paragon Marketing Communications, Kuwait

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Entry Filed under: Agencies,Creative,Kuwait


  • http://www.bloganubis.com Louai Alasfahani

    Ahaaaaaa. This is a Paragon ad :)

  • eh

    seriously i dont like it…
    the idea is a bit good, there is no clear connection and the jacket looks too cheap because of photoshop skills.

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    Let It cool?

  • restless

    what is this suppose to mean?

  • sam

    poor execution and the message is not understood at all…..maybe if it was part of a campaign then yes….

  • saffah

    eh ….. m3lesh bokra tofraj

  • Louai’s conscience

    http://www.coloribus.com/admirror/statue_of_david/

    Cant wait to read the spin Louai puts on this.

  • jayson

    ahaaaa! this is COPYCAT!

    Gotcha! comment #1

  • YALLA 123

    More junk on this site.

    Bring on the JAA awards stuff.

    Did it ever appear in Arab Ad?

  • http://www.bloganubis.com Louai Alasfahani
  • Louai’s conscience

    NIce Louai, you cant even respond originally. You have to copy someone else’s quote. If anyone else had posted this ad of David wearing clothes you would have posted the link showing ads that have already done the same thing and launched into your tired rant about the standard of ads in the ME. Careful of all those rocks my friend. This is a very big glass house.
    Bt rather than cop out with an irrelevant quote explain to us why it was ok for you to use an idea that has been done.
    We await your wise words.

  • ion.k

    Here are some Q&A for the person who created this and who claims to be the rightful defender of vice & virtue in advertising.

    - Did you shoot the statue? of course not, so you used stock photography. (which is a very normal thing to do, yet you always seem to object to that.)

    - Did it run? of course not, so you are a scammer.

    - Do you have a copywriter? of course not, “let it cool” is not a headline or a slogan.

    - Do you have common sense? of course not, because if the statue is cold it would be wearing shoes, pants, socks etc… along with the jacket.

    - Do you have taste? of course not, judging by the jacket choice.

    - Is it an original idea? of course not, as fellow commentators have provided a link that shoes the usage of the statue as a cliche.

    - is it copied? Dunno, and will never know, and I don’t think it matters if it was, since you have much bigger problems with it.

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    LOUAI: Is let it cool the slogan / tagline or is it the ad header?

  • http://www.bloganubis.com Louai Alasfahani

    “Let it cool” it is the company slogan.

  • Saher

    bokhhhhhhhhhhhhhhhhhhhhhhhh, bokkkkkkkkkkkkkhhhhhhhhhhhh

  • kre8tive

    This is really Embarrasing for Paragon.

  • http://www.bloganubis.com Louai Alasfahani

    Yes it is really embarrassing for Paragon to among self proclaimed creative directors who can not see the obvious difference between an idea and its execution. what a shame what the market has become and what ignorant arrogant individuals are misleading others to believe out of their own spit.

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    Dear Louai: Not getting into an argument or anything, but you must admit that you have labelled other work as copy cat for much less and in all fairness, this work isn’t impressive…but that’s just an opinion based on the way I judge advertising

  • restless

    sorry no offense, what idea and which execution you are talking about?!!! come on! ,,, all of us are ignorant because we believe that the ad above is meaningless !!!

  • http://www.bloganubis.com Louai Alasfahani

    Warning: this link contains materials not suitable for the thick OR blind nor for the thick AND blind (http://bloganubis.com/2009/11/13/david-and-goliath/

  • http://www.bloganubis.com Louai Alasfahani
  • Bart Gomez

    Sir Louai, sorry but no offense…
    I think your agency just copy the idea of the two ads(based from the link that you provide) who wears shirts. Your agency(or whoever creative behind it) just change the said shirt and add the slogan then BAM!! then they flaunt it assuming that they got the original.

    Common, I expect better than that from Paragon…

    btw, thanks for the link, now we know much better who are creative and who are those just making noise and trying-hard-to-be called creative. :)

    cheers!

  • YALLA 123

    Louai,

    I don’t get this at all. You defend your agency’s work to the death then provide us with a link that clearly shows that your agency’s ad above is a direct rip off of the Argentinan Spanish restaurant.

    Why would you do this????

  • http://www.bloganubis.com Louai Alasfahani

    in comment number 20…didn’t you read the warning?!!!!

    “Warning: this link contains materials not suitable for the thick OR blind nor for the thick AND blind”.

    After explaining (in full detail) the clear difference between an idea and its execution, which of the two categories do you fall under? the thick and blind or the thick and blind? perhaps we should ad a third category – Ignorance with Arrogance.

    Peace. no more comments for the ill minded and no more wasting time trying to open the eyes of the blind copycats. Enjoy your littleness.

  • Too much CSI and Dexter

    Louai, we’ve been trying to drill the idea into your head for the past few years that sometimes even though two visuals might be similar they could have completely different ideas but you chose to ignore us and still label them as copycats. You proudly published your picture and name in different publications hailing yourself the self proclaimed copycat finder while we all stood baffled at how blind or thick you were sometimes.

    But the issue today is that you’ve produced a number of ads recently that under your rule which you created would be considered copycats yet you say they aren’t. How is that just? We’re all too thick and blind now but you’re not? I guess when you make the rules you can change them but don’t be surprised by everyone’s reaction here.

    Someone should send the two layouts to Arab Ad and Campaign. Maybe also the Fasttelco and iCity layouts.

  • YALLA 123

    I feel truly sorry for your creative director and his creative department.

    You are clearly an absolute moron.

  • YALLA 123

    Just so we’re clear…I’m talking about Louai here…. not Too much CSI and dexter.

  • YALLA 123

    Louai , you and Amre should get together and start a new agency.
    Dumb and dumber.

  • Louai’s conscience

    After reading Louai’s comments here I think he should be in PR. He is the king of spin.

  • YALLA 123

    Husseini Alasfahani.

    Got a nice ring to it aint it?

    Like I said Dumb and Dumber. :)

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    PS didnt Zeid Nasser shut you up already? You are really starting to embarrass yourself, NOW you’re not only sending out insults, you’re seconding your own comments too???

  • YALLA 123

    Go to Zeid’s very nice comments in point #14 on the Zakati thread above.

  • YALLA 123

    As you can see (contrary to what you’re saying) very welcoming.

  • YALLA 123

    Anyway,

    LOUAI ALASFAHANI,

    PLEASE EXPLAIN ONCE AND FOR ALL WHY YOU WOULD PUT UP ADS THAT YOUR AGENCY RIPPED OFF ON A PUBLIC FORUM????????

    SURELY YOU’RE NOT THAT DENSE?????

    HELL MAYBE YOU ARE.

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