Ad Blog Arabia

Let’s save the Ghaf Tree

August 21st, 2008 Zeid Nasser (Admin)

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Advertising Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriter: Nrusingha Choudhury
Art Director: Shine KM
Illustrator: Nabil Kamara

Via [ mediaME.com ]

Entry Filed under: Agencies,Creative,UAE

Dozero

The visual is not new!!
Creative Rules

But Dozy the idea of using it as a desert is.

However I would’ve cropped in tighter on the visual so you think it’s a desert at first then when you look a little harder you realize it’s a tree. IMO that would’ve made the ad alot stronger. Good idea though.
Dozero

creative Fools, Oh ..wait until i write it down “I wouldâ€™ve cropped in tighter on the visual so you think itâ€™s a desert at first then when you look a little harder you realize itâ€™s a tree” we all learn from you .. LOL

Do it and call me
Creative rules
shakemo

This doesnt look like a desert at all! LAME JWT.
Dozero

Really Shakemo
shakemo

You really think it does? Rubbish.
Creative rules

Shakemo, If you put your hand over a third of the left hand side of the ad you’ll see it looks alot more like a desert. IMO Then it works alot better Sa7?
shakemo

Wow an interactive ad. Cheers for that.
http://www.adsinjordan.com amre husseini – AKA BITEME

It’s too easy to have overlooked the sand / desert element; too subtle
restless

i like the idea, but the execution is bad, actually you hardly can notice that its a desert, thats why the visual needs more work

thanks.
http://theadrenalinefix.com Adrenaline

Why doesn’t Khaleej Times save the trees by not printing on paper?
Gibbo

Adrenaline,

if the Khaleej Times stopped printing, then Emirati agencies wouldn’t win any awards, becuase the only ads that go in there are scams.

got a few in there myself.

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