Lexus: The natural feel on the road

September 10th, 2007 Zeid Nasser (Admin)

Lexus Natural Feel

Advertising Agency: JWT, Amman
Creative Director & Copywriter: Kr!X
Art Director: Khuloud Abdel Hadi , Hani Sharaf

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Entry Filed under: Agencies,Creative,Jordan


  • http://khokha.wordpress.com/ khansa’a

    nice art direction khuloud , neat and simple
    Direct concept..

  • kre8tive

    Nice? I’m sorry Khuloud, but nice going.. try harder please.

  • http://www.ragejoadv.com restless

    sorry but the art direction is really sux , just take look at the layout its not balanced beside the strip in the bottom looks little bit odd ! But I think that you have a nice concept ..

    Thanks

  • http://ziadhamdan.spaces.live.com ziad hamdan

    body copy
    +
    logo
    +
    title
    +
    visual
    +
    another logo??
    +
    address
    =
    bad art direction

  • ob1=w@n

    Sorry but his art direction is Khu-louded. Looks like a sneaker ad at first glance.

  • Creative rules

    Nice lateral stuff.

    Don’t take too much from the crits on this board

    Keep up the good work.

    I like your approach.

  • AERO

    I LIKE !

  • Type

    I like the concept but I hate the art direction…

  • razor

    I know what you mean.

    I would’ve tried to persuade the client to dump the body copy and the other logo and just put the Lexus logo down the bottom.


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