Ad Blog Arabia

Lexus: The natural feel on the road

September 10th, 2007 Zeid Nasser (Admin)

Advertising Agency: JWT, Amman
Creative Director & Copywriter: Kr!X
Art Director: Khuloud Abdel Hadi , Hani Sharaf

http://khokha.wordpress.com/ khansa’a

nice art direction khuloud , neat and simple
Direct concept..
kre8tive

Nice? I’m sorry Khuloud, but nice going.. try harder please.
http://www.ragejoadv.com restless

sorry but the art direction is really sux , just take look at the layout its not balanced beside the strip in the bottom looks little bit odd ! But I think that you have a nice concept ..

Thanks
http://ziadhamdan.spaces.live.com ziad hamdan

body copy
+
logo
+
title
+
visual
+
another logo??
+
address
=
bad art direction
ob1=w@n

Sorry but his art direction is Khu-louded. Looks like a sneaker ad at first glance.
Creative rules

Nice lateral stuff.

Don’t take too much from the crits on this board

Keep up the good work.

I like your approach.
AERO

I LIKE !
Type

I like the concept but I hate the art direction…
razor

I know what you mean.

I would’ve tried to persuade the client to dump the body copy and the other logo and just put the Lexus logo down the bottom.

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