Light the fuse and are you ready …

July 31st, 2008 Zeid Nasser (Admin)

Hyundai Small

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Advertising Agency: B, Cairo
Executive Creative Director: Wael Abdullah
Art Director: Tarek Abdullah

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Entry Filed under: Agencies,Creative,Egypt


  • Gibbo

    is it just me or is this a little inappropriate for the Middle Eastern market?????

  • Creative Rules

    Put one hand over “Are you ready” and the other hand over “Born to be driven” and the body copy and leave the logo there.

    Much better isn’t it?

    Now….why wasn’t it done like this in the first place?

  • http://www.bloganubis.com Louai Alasahani

    Big Bang theory :)

  • http://www.bloganubis.com Louai Alasahani

    selcted as car of the year by….Al Qaida :)
    NB. did this ad ever get published.

  • dozero

    The idea is ok but, I think the fuse needs to be a little down in the exhaust pipe or you will burn the car. The lighter placement and shadow are wrong it is not in the same level as the car wheels. the font size is too big.
    I think this layout is better in landscape.
    Every car was born to be driven. so i think you do not need that line.

  • quick comment

    that is either a small car or a huuuge ass zippo.

    Terrible ad

  • ansaihi

    well, I feel nothing is wrong with the car and zippo proportions… but here’s a suggestion: as Creative rules said b4: remove the headlines (or at least the second HL), copy, and I’ll remove the zippo itself. Just leave the car with a neat and realistic fuse. isn’t more simple?

  • http://www.ziadhamdan,spaces.live.com ziad hamdan

    stupid

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    This is a quick fix solution to a client brief…dont like it at all…

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    art direction needs a lot of work

  • http://theadrenalinefix.com Adrenaline

    Love the visual hate the copy

  • http://moeys.net Moey

    mmm, ew?

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