Lion Bar: What a bite!

July 25th, 2007 Zeid Nasser (Admin)

Lion Bar 3

Lion Bar 2

Lion Bar 1 

Creative Agency: JWT, Dubai
Creative Director: Chafic Haddad, John Foster
Art Director: Firas Medrows
Copywriter: Elias Haddad
Photographer: Daryl Patni

via [ I believe in advertising ]

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Entry Filed under: Agencies,Creative,UAE


  • http://www.ragejoadv.com restless

    i really like it (its’s challenging) :)

  • http://advertisingbabble.blogspot.com Kaz

    HAH…. This is great….
    I also love the way the visual speaks for itself, no copy needed.

  • Mharb

    this is the same concept, idea, of the campaign of TRANE A/C company at egypt wich done before one and half month by HORIZON.FCB . by the way i already liked the idea before 1.5 month ago.

  • Zeid Nasser (Admin)

    Actually, this is a campaign from last year ….. check the source we got this from.

    On AdBlogArabia, we post new ads and old gems we missed out on!

  • ziad hamdan

    so HORIZON is copy cating this concept

  • ashish

    A great visual idea, but where is the concept. Please spin me some yarn as to why this is a good ad.

  • http://www.ragejoadv.com restless

    ashish dig more to know why!

  • kre8tive

    Give him a shovel, restless.. don’t just stand there:-P

  • ashish

    dig??? what is there to dig? Obviously its a play on the name “Lion” and yes I ‘get it’.. the lion bar just attacked the zebra bag, the antelope statue-ette and the ambiguously furry jacket…. but that’s about it, right!? what is so brilliant about that? I still dont know what lion bar is… a bar of soap or chololate… maybe its lion jerky – you know, dehydrated lion meat,… what i am saying is, this ad is absolutely crap as it does not tell me anything about the product, not the product category or product attributes.. there is no connect what-so-ever. And in terms of creativity, its primitive at best.

    I can almost imagine the creative process that went in here..
    Whats the first thing that comes to your mind when i say “Lion”

    you diggin’ this rant?

  • Ansaihi

    rite.

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