Mac book Air is paper thin
December 2nd, 2009 Zeid Nasser (Admin)
Click Image To Enlarge
Advertising Agency: Lowe Mena, Dubai, UAE
Creative Director: Mark Lewis
Art Director: Sherif Mokbel
Photographer: Graham Tooby
Copywriter: Wilton Ackeer
Via [ Ads Of The World ]
Entry Filed under: Agencies, Creative, UAE
13 Comments Add your own
1. ziad hamdan | December 2nd, 2009 at 10:07 pm
is this true or the agency was kidding with adsoftheworld?
2. Tricky | December 3rd, 2009 at 12:14 am
i would have preferred “cutting edge Technology” for the razor idea and btw do light weighted razors() fly?!!!
3. YALLA 123 | December 3rd, 2009 at 12:20 pm
The idea is paper thin, not that razor sharp and should float outa here.
4. restless | December 3rd, 2009 at 12:22 pm
they mean the paper cut and not a razor blade
,, the idea is nice ,, but the art direction cloud have been much better,
5. YALLA 123 | December 3rd, 2009 at 1:04 pm
How much better could it have been? Looks pretty good to me. (For a floating laptop idea.)
6. restless | December 3rd, 2009 at 2:07 pm
just zoom in and you will find blood on that edge, they want to say that the laptop is as thin as the paper! so be careful the paper cut ,, i am not sure why they chose to have the laptop floating ! and why they chose to place the headline above !
that’s why i think the ad needs more work to fix these points and make the idea clearer for the viewer.
7. shakemo | December 3rd, 2009 at 7:02 pm
weak
8. ziad hamdan | December 3rd, 2009 at 7:22 pm
still crap for me
9. Laithlt | December 3rd, 2009 at 11:06 pm
If it’s paper thin then it’s only natural that it’s very light wieght and this is why it’s floating
I feel that the blood was a sugar topping to emphasize on the SMP and targeted at advertising tasters
I think they served the brief intellegently; thin & light
10. restless | December 4th, 2009 at 1:39 pm
come on
!!! the ordinary paper doesn’t float !!! so either you go with the paper cut idea or the floating one ,, you cant have both in one ad,, this is confusing!!!!
11. amre husseini - AKA BITEME | December 4th, 2009 at 2:10 pm
I think it’s floating because its a MACBOOK “AIR” and do these laptop’s now come with a warning that they could cause paper cuts…weak!
12. eh | December 4th, 2009 at 2:31 pm
they build the idea on something bad when happen… i dont like the idea.
13. moe fara | December 5th, 2009 at 9:47 am
is paper thin?!
dude, thass a big claim
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