Mac book Air is paper thin

December 2nd, 2009 Zeid Nasser (Admin)

Click Image To Enlarge

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Director: Mark Lewis
Art Director: Sherif Mokbel
Photographer: Graham Tooby
Copywriter: Wilton Ackeer

Via [ Ads Of The World ]

Related Posts with Thumbnails

Entry Filed under: Agencies,Creative,UAE


  • http://www.ziadhdn.blogspot.com ziad hamdan

    is this true or the agency was kidding with adsoftheworld?

  • Tricky

    i would have preferred “cutting edge Technology” for the razor idea and btw do light weighted razors() fly?!!!

  • YALLA 123

    The idea is paper thin, not that razor sharp and should float outa here.

  • restless

    they mean the paper cut and not a razor blade :) ,, the idea is nice ,, but the art direction cloud have been much better,

  • YALLA 123

    How much better could it have been? Looks pretty good to me. (For a floating laptop idea.)

  • restless

    just zoom in and you will find blood on that edge, they want to say that the laptop is as thin as the paper! so be careful the paper cut ,, i am not sure why they chose to have the laptop floating ! and why they chose to place the headline above !

    that’s why i think the ad needs more work to fix these points and make the idea clearer for the viewer.

  • shakemo

    weak

  • http://www.ziadhdn.blogspot.com ziad hamdan

    still crap for me

  • Laithlt

    If it’s paper thin then it’s only natural that it’s very light wieght and this is why it’s floating

    I feel that the blood was a sugar topping to emphasize on the SMP and targeted at advertising tasters

    I think they served the brief intellegently; thin & light

  • restless

    come on :) !!! the ordinary paper doesn’t float !!! so either you go with the paper cut idea or the floating one ,, you cant have both in one ad,, this is confusing!!!!

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    I think it’s floating because its a MACBOOK “AIR” and do these laptop’s now come with a warning that they could cause paper cuts…weak!

  • eh

    they build the idea on something bad when happen… i dont like the idea.

  • http://www.fuckoff.com moe fara

    is paper thin?!

    dude, thass a big claim

MIDDLE EAST ADVERTISING & MEDIA JOBS
Find more jobsPost a job

Calendar

May 2012
S S M T W T F
« Apr    
 1234
567891011
12131415161718
19202122232425
262728293031  

Most Recent Posts