Ad Blog Arabia

What is the brand?

amre why you are not updating your web page?

???…. explain

Amre, Vespa is a classic Italian scooter that’s been around for ever.

Quick Comment, I think you’re being far too harsh saying it’s an idea from the 80′s. If you look at ads done then the copywriter ruled, there were huge headlines and the visual was almost secondary. Now people are too lazy and moving too fast to read anything so the art director rules. This is a visual ad with a twist and this. like it or not, is the current style.

Unless it’s a woman right Gibbo?

Creative rules, im not talking about the copy im talking about the general style, look and feel of the whole ad. The whole thing is 80s and not just 80s but something i would see in a student portfolio during the 80s.
Thats the easiest way out, this is what the creatives must have thought, Mmmm…Italy and rest of the world. I know lets use the tower of pisa (again) and make everything lean to the side. Its the oldest & easiest visual connection in the book.
Is that all you can say about Vespa? its Italian? What is the benefit other than being Italian? See what I mean? its weak, its a first idea, theres no depth or insight behind it.

hey creative rules,

q: how many art directors does it take to change a lightbulb?

or….

do we really need the lightbulb? couldn’t it be a candle?