Magnum Sandwich: The ‘bully’

July 20th, 2008 Zeid Nasser (Admin)

Magnum Small

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Advertising Agency: Strategies, Cairo, Egypt
Creative Director: Sami Ayad
Associate Creative Director & Art Director: Bassem Sabry
Copywriter: Hamdy Nagiub
Senior Graphic Designer : Walid Hanafy

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Entry Filed under: Agencies,Egypt,Outdoor


  • 666?

    nice execution.

  • Me7′o

    eshta gedan
    I like it coz it is real
    It is hard to Egyptian client to approve something like that, Good job;)

  • Walid Hanafy

    بالعربى هكتب وهقولك إن التصميم ده بالعربى آحسن من أي تصميم بالعربى وتسلم بجد الدماخ دى ويسلم التصميم ده وشكر جامد للناس دوول وبالعربى أنا مستنى ردود الشعب العربى على التصميم الأول من نوعه اللى هيتألد بالإنجليزي من التصميم العربى

  • khansa

    like it ..
    looks real..

  • ShakeMo

    aint no lion..

  • Creative Rules

    It ‘s going to be heavy in your stomach after you eat it?

    Wrong!!!!!!!

  • dozero

    Creative Rules, Every thing to you is done to death, cliche or wrong.
    I am interested to show us some of ur work, because people like you always search for anything to destroy others, that will not make you more creative or strategic thinker.
    cheep fast food like “Mo’men” is targeting B and especially C class, Those want a big sandwich to fill there stomach for paying little, also “C class group of youth” in Egypt, they take a capability of eating much as a competition between them. So I think it is a good approach “Fetwuet el sandawichat ” and that have made the challenge. I think both idea and art direction are works good.

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Generally you have 2 to 3 seconds to communicate to a target using outdoor on a highway…to me this concept says it visually and simply, I just dont like the way MOMEN messes with their logo on their work…nice stuff though

  • peter

    I like it visualy but i do agree with creative rules about being heavy on stomach .

  • Creative Rules

    Dozero

    You’re new here.

    If you bother to look at my other posts you’ll find most of them are either very constructive or very complimentary.

    Based on your over defensive post you obviously work at Strategies.

    LOL

  • dozero

    LA W ALLAH, I am not working for it.
    But I get it right,coz I know the market better than you.
    I thaught you were working at strategies and they fire you
    LOL

  • jayson

    nice :)

  • Bassem

    thanx dozero for ur reply,
    u obviously r Egyptian,that u know the market well, and the Egyptian insights al over the different target groups

    simply u said the brief and the single minded response was
    “the bigger sandwich in the market”

    i’m interested to get know u better

    thanx again

  • http://www.ragejoadv.com restless

    well done ppl

  • http://mp3crown.com/ Maissy

    Great! That’s really an attracting adv. I believe most people pass that road will take a look on it.

  • dozero

    Sorry Bassem, I would like to but I am too embarrassed to tell:)
    Maybe if Creative Rules close his eyes. LOL
    Yes I am Egyptian working for an agency in UAE and searching for another job in Amman maybe Y&R. LOL

  • Creative Rules

    Bassem,

    Inspite of some people thinking it’s a heavy sandwhich (maybe it’s just me) the art direction and idea is well concieved and executed. I agree with Maissy that it would really stand out on the road and that’s what really counts.

    Cheers

  • Hesham

    Guys have you ever check what is the latest work had been done. i think you didn’t other wise i wouldn’t see the funny comments.. we are too late behind

  • ayman askar

    بجد تسلم الايادى ( تصميم وتنفيذ) طبعا

  • ayman askar

    i want to see more nice advertising

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