Many hands at work, with Ultraclean

July 14th, 2009 Zeid Nasser (Admin)

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Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Dave Nicholson, Husen Baba
Copywriter: Dave Nicholson
Art Director: Husen Baba
Photographer: Edwin Ho

Via [ Dubai Lynx ]

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Entry Filed under: Agencies,Creative,UAE


  • eh

    its awful to put on my teeth. nice overused idea with unhealthy visual.

  • Abu Ali

    Ugly and awful

  • Quick comment

    so bored of these toothbrush ads.

  • restless

    i love it ,, nice idea and execution

  • eh

    restless no ya man say again NO.

    maybe if they zoom on the hit area then we can see the hands bigger and move in freshly way.

  • restless

    no need for the zoom my friend, :) already clear enough ,,
    it portrays the benefit perfectly

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    Okay this ad got to me so I did just a quick Search Engine double check on what J&J’s Reach Ultra Clean Toothbrushes and found that they have an interesting line something like “To reach places that are otherwise hard to clean”…

    Although I found the ad to explain well the benefits of the product my two issues are (1) the actual toothbrushes look nothing like the one shown above (2) why wouldn’t you show the actual product to have the target recognize it when they are in store?

  • restless

    yes ,, they should have shown the product some where in the ad,, but i think they are using the product logo as main recognition element ,,

  • eh

    some people just talk about the target audience while the others talk about concepts and design.

    kol wa7ad be wad. rise ur visions guys.

  • Magnetic

    amre, you’ve got a good point there, the actual brush is oval-shaped and colorful, but i guess the target won’t be interested in recognizing the product, because that “target” apparently is not the consumer, it’s the Dubai
    lynx jury :D

  • M Jacob

    Clear communication, but this needed a photographer? Looks rendered.

  • ansaihi

    Creative Magnetic comment :)

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