February 26th, 2007 mediaME Editor
Middle East Broadcasting Corp. (MBC), the region’s top free-to-air TV network, has launched yet another channel. Breaking with its ‘number-naming’ tradition, the channel is called MBC Action.
MBC Action will screen shows like Lost, Prison Break and any other series classified as an ‘action series’. And it will show action films like Blade 2 , Collateral Damage and DareDevils Live.
You get the idea.
Marketing-wise, it seems MBC is refining its targeting, to offer a channel with a dominantly male audience, as it seems to have succeeded with the gender specific strategy of MBC4, which is aimed at women.