MBC2: Channel with highest viewership in Kuwait
July 6th, 2006 Zeid Nasser (Admin)
MBC conducted a poll in Kuwait during March and April 2006.
Having analyzed the data, the survey reveals that MBC2 – the film channel- generates an outstanding 225 gross rating points (GPR) amongst adult viewers, while its closest competitor generated only 135 rating points (GPR).
Of all the English and Arabic television stations in Kuwait, MBC2 was the highest viewed channel on TV. That’s quite an achievement
MBC2 success, in Kuwait and other GCC countries, show that there’s growing demand for western Hollywood blockbusters.
The fact it’s free-to-air, oppossed to the region’s subscription movie channels on Showtime and Orbit, has shaken up the pay TV market. But that’s a bigger topic, which needs to be tackled in seperate studies!
So, if you live in Kuwait, is MBC2 indeed your favourite channel?
Entry Filed under: Kuwait,Research,TV & Film
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