Mercedes Benz: The Spirit of Performance

November 28th, 2007 Zeid Nasser (Admin)

Mercedes Benz Horse

Advertising Agency: Marcom, Egypt
Creative Director: Tamer Serag El-Din
Art Director/Illustrator: Ahmed El Hefnawy
Copywriters: Rania El Kest, Karim Anis Yusuf
Account Supervisor: Noura Moussa
Via [ Advertising Babble ]

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Entry Filed under: Agencies,Creative,Egypt


  • http://www.ragejoadv.com restless

    Ireally don’t know what to say here! the horse is ugly beside i don’t like the logo repetition on the top! And I am not sure from the message here,, no I don’t like this ad.. Sorry ppl

  • hussein

    how come the logo shines in the dark? this what happened when Egyptians doing design!! ;)

  • http://advertisingbabble.blogspot.com Kaz

    The only thing that’s shining clearly Hussein is your ass…

  • Kre8tive

    hahahahahahahahahaaaaaaaahh!!

  • ansaihi

    Restless, I disagree with you on one point only: Horses are never “ugly”! come on man!

  • http://ziadhamdan.spaces.live.com ziad hamdan

    the performance of bad designs

  • hussein

    well said Kaz.. you’re perfect to this kind of Art.. the Tongue Arts in general..

    but clearly not design.. haha :D

  • =R3@V3R=

    Animal cruelty….racial slurs against egyptians. This thread is really getting ugly

  • hussein

    the thread will be more ugly if we continue to hide from our mistakes .. I’ve nothing against Egyptians or anyone since they’re doing things in the right way..

    and watch the language people.. it’s reflecting your culture..

    ;)

  • http://advertisingbabble.blogspot.com Kaz

    To be honest with all of you… I am not a huge fan of this campaign. You are all right, it could have been executed better and the copy definitely needs improving. However one thing remains true. That is the amount of direct bullshit that emanates from Hussein’s ass. it’s blinding and it stinks.

    By the way. This is one in a series. There was a rose that symbolized beauty and a shell that symbolized protection.

  • hussein

    so pathetic Kaz.. I understand your reasons to use such language (…) but if you feel it stinks so do not put your nose next to it ;) or leave it to another one.. However, i agree with you that it could be executed in a better way.

    could you show us the rest of the series..?

  • Devils advocate

    did the horse headbutt a mercedes?
    no more horses and cars, BMW did it and they did it well so stop trying to imitate

  • http://advertisingbabble.blogspot.com Kaz

    Actually, everyone has used horses in cars…. not just BMW and Merc….

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