Mobily TVC featuring Al Hilal football team

September 29th, 2009 Zeid Nasser (Admin)

Advertising Agency: Impact BBDO, Riyadh
Creative Director: Ahmad Beck
Art directors: Michel Zouein, Ahmad Beck
Account Manager: Haissam Kaiss
Production House: Deja Vu
Director: Marc Chalhoub

Via [AdsoftheWorld]

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Entry Filed under: Agencies,Saudi Arabia,TV & Film


  • http://www.fuckoff.com moe fara

    although ive been thru this ad so many times, i just still don’t tend to understand it. fem the other side, there’s no connection between the brand and the ad!

    and the execution is all ruined up

    gud luck nex time ahmed beck

  • http://www.fuckoff.com moe fara

    TYPO: “still don’t understand it”

  • http://www.fuckoff.com moe fara

    why no body is commenting?
    you guys wish you would work for I-BBDO? :D and so don wanna ruin yer chances with the Beck :D

  • ShakeMo

    It’s an overcooked, over directed piece of nothing. No idea, so let’s have flaming footballs on top of a volcano..yawn. Smells of 80′s try hard..

  • Quick Comment

    I am sick to the teeth with these football ads in weird locations.
    Now how many bloody times have we seen this done before? dont let the ball drop or lets blay football somewhere dangerous or blah blah blah.
    Give me a break, whats next?
    Ahmad Beck, do you honestly think that this idea was original, honestly now?

  • ansaihi

    chaps: I like the ad :)
    great production though the storyline is so easy: just listing values of HIlal while showing the fireballs they can throw.
    to QckC: maybe we’ve seen this before, but in this part of the world nobody dared to go out of the box. We are way behind when it comes to new ideas (the absolutely new); so at least let’em be new contextually.

    Big M, the story is that Mobily are sponsoring Hilal since two years already, so maybe advetising for them is part of the deal, maybe.
    Mobily have a dedicated package for HIlal fans, so the more they are part of the fans, the more business they (would) generate.

    Though I’m not at BBDO, and we have been always competitors, I like most of their ads for Mobily.
    Y&R have done also great work for them, specially the “ghataynaha” campaign.

  • http://www.fuckoff.com moe fara

    i keep learning

    fem you mo :D

  • restless

    another waste of money! ,,,

  • http://na Hayat

    ??????????? what was that? no logic no idea . 80s tv ident! bad color correction. director look lost. am sure this spot went thru million re-edits………..what a waste oops!

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