MySpace… MyCoke !?
May 6th, 2006 Zeid Nasser (Admin)
As the popularity of social networking sites such as MySpace.com increases, marketers are creating their own social networking sites.
Brands such as Chevrolet, Coca-Cola and Nike have created marketing campaigns inspired by the MySpace.com site.
Coca-Cola’s has created a ‘literal namesake’ by launching MyCoke.com. So far, it’s a success, with Coca Cola claiming that the site has attracted eight million visitors per month.
However, the branding-dangers of a free-for-all space have been experienced by Chervolet, whose site witnessed a backlash with some visitors creating ads that criticize the brand.
Coke guards its site against such dangers by monitoring and filtering posts for ‘strong language’.
So, does that really make it Your Coke, or Their Coke?
Here’s Coke’s venture into social networking.
Entry Filed under: Brands,International,Online
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http://www.jazarah.net/blog Samer Marzouq
