Niayomi push-up bras

August 9th, 2009 Zeid Nasser (Admin)

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Advertising Agency: TBWA\RAAD MIDDLE EAST, Dubai
Executive Creative Director: Milos Ilic
Copywriter: Sandeep Fernandes
Art Director: Amritraj Gupta
Photographer: Nader Bilgrami

Via [Dubai Lynx]

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Entry Filed under: Agencies,Creative,UAE


  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    WonderBra stuff is nicer…

    I think I’ve seen a “path of destruction” approach to this USP before…

  • restless

    nice one ,, it portrayers the benefit perfectly :)

  • creator

    weak very very weak – poor

  • sam

    nice…..very nice

  • restless

    sam sam :)

  • M Jacob

    Shelf-life of this idea is about 30 seconds.

  • http://www.ziadhdn.blogspot.com ziad hamdan

    its really smart stuff

  • sam

    restless restless :)

  • jayson

    i like the idea… :)
    though i think there’s no need to add additional people (or crop that part) on the scene…

  • restless

    the people are there for a reason … they want you to look at them in the beginning so you can look at the broken item on the ground ,, then to find out the lady behind (you are not suppose to see her in the beginning because this will dilute the idea),,,very interesting art direction .. my respect

  • jayson

    @restless
    If that what they meant that’s fine with me… but I think, it’s more interesting if they saw the items on the ground or the lady’s butt first… what d’you think? ;)

    It’s an interesting concept by the way.

  • ansaihi

    indeed yeah, interesting concept. But what’s the message: Nayomi gives you stone boobs?

  • restless

    UP boobs :) .. sexy once

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