Ad Blog Arabia » Tool to know your website audience & keyword target

Tool to know your website audience & keyword target

June 29th, 2006 Zeid Nasser (Admin)

Microsoft Ad Center Labs

Something free from Microsoft?

Yes and it’s actually a neat tool, that draws its results based on search engine data from MSN Search.

Simply, you type in a website’s address or keywords and you get a ‘Demographic Prediction’ result that anlayzes search results revealing, for example, whether you have a more male or female oriented audience, with age groups and other useful info.

I was pleased with AdBlogArabia’s results. Apparently, 27% of our readers are between the ages of 25 and 34 and 23% are between 35 and 49 years of age.

The male-female split seems quite alright for the marketing communications industry at 42% female to 58 male.

Try it.