Nielsen says Adidas benefited most from the ‘headbutt’
July 24th, 2006 Zeid Nasser (Admin)
If you’re tired of seeing this image by now- so are we- stop for a moment to consider the marketing implications of the famous World Cup final headbutt, which apparently continues to provide Adidas with millions of brand exposures.
Zidane is wearing Adidas kit, with the logo appearing on his shirt, shorts and socks.
Apart from having it’s logo on the match ball, on billboards in the stadium and on every French player’s apparel; the head butt will provide the ‘long-term’ branding effect.
Apparently, research firm Nielsen believes this has resulted in Adidas winning the ‘World Cup 2006 Brand War’.
And the exposure continues on the Internet everyday, with tens of thousands of daily playbacks on video sharing sites like YouTube and MetaCafe.
Ridiculous?
Maybe, but it’s described in detail at The MediaPost.
Entry Filed under: Brands,International,Research
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