Nivea ambient activity: Who’s afraid of the sun

September 28th, 2008 Zeid Nasser (Admin)

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Advertising Agency: TBWA\RAAD Middle East, Dubai, UAE
Executive Creative Director: Nirmal Diwadkar
Creative Director: Milos Ilic
Copywriter: Bassam Doss, Sakib Afridi
Art Director: Malek Atassi, Bassam Doss, Hesham Ezzat
Photographer: Kundan Raut
Producer: Kishore Ramchandran

Via [ mediaME ]

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Entry Filed under: Agencies,Ambient,UAE


  • restless

    not intresting! …

  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Sitting under a see through plastic sheet under the summer dubai heat and humidity would not interest me at all, I dont care how good the sun screen is…I know you can say that’s how confident the brand is about their product qualities, but still umbrella means shade to me;)

  • http://www.petervegas.blogspot.com vegas

    I think the idea is great.
    Not interesting? If you saw a dozen see through umbrellas on the beach you’d stop to find out what it was about. Job done.

  • restless

    No i would not!! Again its not catchy and not interesting at all,,

  • Quick comment

    restless would be too busy checking out the russian birds sunbathing to notice the umbrellas.
    I think its a clever ambient idea.

  • restless

    MAN why on earth do i have to notice a transparent umbrella in a city full of wonders like Dubai !!!!

    Sorry its not clever..

  • Pingback: Sun is shining | Bloguerrilla

  • Booyakkasha

    there should just be wire and message on pole, no plastic

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