Ad Blog Arabia

Nivea ambient activity: Who’s afraid of the sun

September 28th, 2008 Zeid Nasser (Admin)

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Advertising Agency: TBWA\RAAD Middle East, Dubai, UAE
Executive Creative Director: Nirmal Diwadkar
Creative Director: Milos Ilic
Copywriter: Bassam Doss, Sakib Afridi
Art Director: Malek Atassi, Bassam Doss, Hesham Ezzat
Photographer: Kundan Raut
Producer: Kishore Ramchandran

Via [ mediaME ]

Entry Filed under: Agencies,Ambient,UAE

restless

not intresting! …
http://www.adsinjordan.com amre husseini – AKA BITEME

Sitting under a see through plastic sheet under the summer dubai heat and humidity would not interest me at all, I dont care how good the sun screen is…I know you can say that’s how confident the brand is about their product qualities, but still umbrella means shade to me;)
http://www.petervegas.blogspot.com vegas

I think the idea is great.
Not interesting? If you saw a dozen see through umbrellas on the beach you’d stop to find out what it was about. Job done.
restless

No i would not!! Again its not catchy and not interesting at all,,
Quick comment

restless would be too busy checking out the russian birds sunbathing to notice the umbrellas.
I think its a clever ambient idea.
restless

MAN why on earth do i have to notice a transparent umbrella in a city full of wonders like Dubai !!!!

Sorry its not clever..
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Booyakkasha

there should just be wire and message on pole, no plastic