Ad Blog Arabia

No more ‘scratching’ with FillFull mobile service

June 21st, 2007 Zeid Nasser (Admin)

Â ”A small campaign for Fillfull. In Dubai you’d have to buy prepaid scratch cards to get airtime for your mobile. Fillfull offered a service that allowed you to top up your credit by dialing a toll-free number.”

Agency: Tonic Communications, Dubai, UAEÂ

Creative Director: Vincent Raffray

Via [ Vincent Raffray's Blog]

Entry Filed under: Agencies,Creative,UAE

Ansaihi

I like the mood and art direction. However (and this is personal taste), I hate to found a creative based on a word… I can’t imagine how it would work in arabic.
Kaz

I like the skewed layout alot. The ad almost gives me the feeling you’re advertising for a cream, not a prepaid card. Can’t decide if that’s a good thing or not. It definately is different in feel from all other cliche prepaid card ads. So in general good stuff….

“I hate to found a creative based on a word”….

Firstly, the headline is very short and can easily be translated in Arabic.
Secondly, SLAP
ansaihi

KAZ, are you Arab? what I meant is sometimes the creative takes a word from the produc or brand’s name or description, and tries to find a word that rimes with it for example, or an idea that rimes with the word (the real word, in ABCDEF…)…
You see here, cuz it’s about “scratching” cards, to reveal the code or so, the “metaphore” became “scratching” the skin with nails and so…. woooooaaahhhhh…. zzzzzzzz zzzz zzzz
wake me up tomorrow plz…..

btw, it can be translated in all languages I mean the headline only… but still the ad will only have the LOOK â€“art direction, photography, typography…â€“ as real credit/.