Non-sticking cooking pans from Nouval

March 20th, 2009 Zeid Nasser (Admin)

Click images to enlarge

Advertising Agency: Lowe Egypt, Cairo, Egypt
Creative Director: Hisham Kharma/Hesham Ellabban
Art Director: Montasser Khalil
Illustrator: Mirage Works

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Entry Filed under: Agencies,Creative,Egypt


  • Drogzy

    Supaa!!

  • super

    nice

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    Okay sorry but I didnt get it, can someone explain?

  • Mostafa Kamal

    Good Art Direction and idea. Brought a smile on my face.

    Good job LOWE Egypt!

  • Tuna

    Brilliant. Award winning stuff

  • Amr Lotfy

    love it…..wow !!

  • loloufa

    really nice!Good execution

  • caramelo

    Love this campaign. Congrats to the team.

  • http://www.ziadhamdan.spaces.live.com ziad hamdan

    i didn’t get this, its complicated idea and crap layout

  • Quck Comment

    Ziad, again you are being aggressive. Just because you dont understand it doesnt mean its complicated or its crap.
    Ziad and Amre, its pretty obvious, the line reads “Non sticking cooking pans”. Looks like you two dont do any cooking whatsoever.
    Whats the most annoying thing when you cook? other then the food tasting like crap?
    When the food sticks to the frying pan, usually chicken, fish or beef. This clever visual is showing that all 3 of those foods dont stick, hence the round animals.

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    and what’s the shape is that the outline of a pot? Too difficult for me; maybe I’m just not smart enough to get it sorry…

  • hani

    crap… guys this is not creative.
    I bet you all that no one will understand ths in Egypt… make simple guys, people don’t understand this kind of s**t.

  • ansaihi

    So, “round animals” means “animals that don’t stick”? what does “square” shape stand for?
    and what are those backgrounds?
    crash landing buddy. Bad ads.
    The basic is to make ads that work for the viewers, or you will have to attach a rationale with the jpegs. Simplicity is the keyword.

  • GRAPHIC JUDGE

    like the art Direction
    dont like the execution

    IT”S NEED MORE TIME TO MAKE IT
    any way gd lk :)

  • jayson

    it’s difficult to understand the visual
    the text that support the visual is so small
    but if the brand is famous in Egypt (there’s no need to explain.. IMO)
    by the way, cool illustrations! :)

  • restless

    I agree,, it is really difficult to understand and for me its not interesting enough to make me want to understand it ,,,

    simply its not working.

  • http://ziadhamdan.spaces.live.com ziad hamdan

    for me, still crap

  • http://www.mahmoud-fathy.com mahmoud fathy

    i love it .. found it so smart. i like smart advertising

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