August 14th, 2006 mediaME Editor
It had to happen in the UK market which is fast becoming the most developed in online advertising.
A report by ZdNet says that “online advertising raked in Â£1.3bn last year and is now worth three times the radio advertising market, and is also ahead of outdoor advertising, business magazines and consumer magazines.
The situation is described as “almost unthinkable going back two years” . Overall, from 2001 to 2005, radio consumption fell by 24 minutes a week across all adult age groups, with local commercial radio the biggest loser. Internet usage went up by 19 minutes, while TV gained 11 minutes of viewing time.
So, to all the advertisers and agencies in the Middle East who consider this ‘unthinkable’ now, we say think again!