Pause ageing with Nivea anti-wrinkle cream

February 9th, 2008 Zeid Nasser (Admin)

Nivea anti wrinkle

Click Image To Enlarge

Advertising Agency: TBWA\RAAD, Dubai
Creative Directors: Nirmal Diwadkar, Milos Ilic
Art Director: Daryl Villanueva
Copywriter: Abraham Varughese
Illustrators: Peter McIntyre, Daryl Villanueva
Account Management: Patricia Balan, Reem Ayyash

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,UAE


  • http://www.petervegas.blogspot.com/ Vegas

    The whole play, stop, ff symbol thing has been done to death, BUT, this is such a relevant and beautifully simple use of the idea, it totally gets away with it…. in my humble opinion. Hats off.

  • Tricky

    “pause that cream”

  • Devils advocate

    great artdirection, it really looks like a pause button on some stylish machine.

  • http://www.sumrin.blogspot.com AbdallaH SumriN

    really nice… i like

  • A E R O

    love it

  • http://isound.be Maissy

    Simple but clean…It’s a very creative ad.Just don’t change the sign to be “play”.

  • Peter Zownir

    Did you forget something ? Maybe the name of the photographer…
    Come on get with it….

  • Creative Rules

    Zeid Nasser,

    I notice you always pre-empt the ad you show by explaining the concept above it.

    Like in this case you ‘ve put ‘Pause ageing with Nivea anti-wrinkle cream”

    Wouldn’t it be far more powerful and useful to let us see the ad the way it is without you explaining the concept behind it?

    Just a suggestion.

    Anyone else feel the same?

  • http://www.paragonmc.com Louai Alasfahani

    great work.

  • http://www.bloganubis.com Louai Alasfahani

    well i did once say that it is “great work” but that was before i saw this http://paragonanubis.wordpress.com/2008/04/19/pause-ii/

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