Peugeot 407: Made ‘it’ in Japan

July 24th, 2007 Zeid Nasser (Admin)

Peugeot 407

Agency: EuroRSCG, Dubai
Creative Director: Mounir Assadourian
Copywriter: Diana Di Fiore

Via [ I Believe in Adv ]

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Entry Filed under: Agencies,Creative,UAE


  • http://www.ragejoadv.com restless

    :}}} damn didn’t get it, what’s the idea here

  • Zeid Nasser (Admin)

    Click to enlarge please, read the copy at the bottom……

  • Mharb

    nothing

  • Dick Hughes

    OK. So what? Couldve done better. Boring. next….

  • http://www.ragejoadv.com restless

    BORING like hell !!

  • Devils advocate

    boring because you dont get it. Well written Diana

  • kre8tive

    Oh come on Devilish, you just too sensitive, it is indeed boring. BORIIIING!

  • Ansaihi

    I dunno… I don’t find it boring for copy driven people: everybody know Peugeot is French ,then you see in the news :Made it in Japan”! interesting: people would most probably read the copy to solve the quizz. It works.

  • kre8tive

    I guess this is one of those “take-away” ads.. No time for the creatives to think of a better way to illustrate the idea. It works, who says it doesn’t? But it’s Boring.

  • Ansaihi

    I like the term “take-away” hahahah

  • sartawi

    I agree that this ad will catch me in a glance, and will make me go down and read the copy, and just by reading the copy you would feel that the concept is disjointed.. and left me disappointed.. cheerz. B.

  • http://thejfactor.jeeran.com Ahmed Qandil

    this is a funny slogan.. it sound like made in japan at the first glimpse, then you get the ides, it is really nice ” :)

  • James Spellmann

    LOVE IT!

  • http://www.paragonmc.com Louai Alasfahani

    i second James statment

  • Dr Tomislav Nastasovic

    Honest,
    The new Peugeot 407 is my dream car.
    Regards
    Tomislav Nastasovic

  • ansaihi

    Yes doctor, buy it, buy it, buy it!
    only one condition: if it’s directly from the dealer at 0 mileage, and with good warranty and after sales service. Here in Saudi Arabia it’s the worst good car to have, just because of the dealer. I also dreamed about this car.

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