PlayStation3, an addiction with attitude
February 7th, 2010 Zeid Nasser (Admin)
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Advertising Agency: Memac Ogilvy, Dubai
Eecutive Creative Director: Till Hohmann
Copywriter, Art Director: Sascha Kuntze, James Purdie
Entry Filed under: Agencies, Creative, UAE
30 Comments Add your own
1. Menace Of Vanity | February 7th, 2010 at 6:57 pm
This is not cool
2. restless | February 7th, 2010 at 8:18 pm
i love PS adv
.. powerful stuff full of attitude
3. eh | February 8th, 2010 at 12:50 am
offfffffffffffffffffffffff very strong concept and visual.
4. shakemo | February 8th, 2010 at 12:13 pm
shock, horror, disembowlment…playstation ads are so boring..move it on Til.
5. hossam | February 8th, 2010 at 2:39 pm
5 reasons why this ad is a scam:
1. PS3 attitude.com? why is dubai doing an ad for a website that doesn’t have anything to do for dubai?
2. It’s begening of the award season, last minute push.
3. Using top photographer for a website that is not top. The agency paid from the pocket.
4. This is not agencies client, neither is PS2. In fact the website never advertised.
5. This is against the middle east and culture. You can’t destroy god’s body.
5 reason why this is a bad idea
1. what is he trying to do? give his heart for the game?
2. what is the message?
3. why a drunk homeless guy having money for PS3, is he the target
4. what is the strategy?
5. bad photoshop.
6. Kevin | February 8th, 2010 at 9:23 pm
He looks bored. He should be happy to be addicted (as I am)
7. Wayne | February 9th, 2010 at 8:54 am
student ad. seen better work in my class.
8. FakeBogusky | February 9th, 2010 at 1:34 pm
Done before. Same idea was done for X-Box.
9. moe fara | February 9th, 2010 at 3:35 pm
stupid.
10. moe fara | February 9th, 2010 at 3:35 pm
and it looks incomplete
11. eh | February 9th, 2010 at 5:34 pm
i love this ad.
kteeeeeeeeeeeeeeeer
12. love | February 9th, 2010 at 6:11 pm
Great ad Sascha, James. Congratulations. You guys are the best. We need executions like these in the middle east. This will win Grand Prix in Cannes. I wish I had done this ad.
13. guest | February 9th, 2010 at 9:05 pm
first i thought it was FP7 Doha
let’s try selling it to PS, wait let’s sell it to some shady website…and print it in jordan
14. moe fara | February 9th, 2010 at 9:27 pm
not only that it is stupid and incomplete (no blood). It is disgusting too.
15. moe fara | February 9th, 2010 at 9:32 pm
love, you’re either high or on extacy.
16. saumya | February 9th, 2010 at 10:25 pm
someone correctly said
17. saumya | February 9th, 2010 at 10:26 pm
memac, get a better creative team
18. love | February 10th, 2010 at 9:36 am
moe fara, get a life. this is the bet campaign. i will see u eat your words when this wins at lynx. you are simply jealos and think that this was your idea.
19. ihatescamads | February 10th, 2010 at 9:49 am
CD: boys, we should do some award winning ideas, lynx is next month.
Junior Creatives: Yes boss, lets do a PSP ad. It always wins.
CD: But he is not our client.
Juniors: Boss, we will do for a website and make it looklike it is PSP ad..
CD: Where will we publish?
Junior: In my school news letters.
Junior: Boss, can we get a raise, now that we are so good.
20. eh | February 10th, 2010 at 1:04 pm
i love this ad. kteeeeeeeeeeeeeeeer
21. yekh | February 10th, 2010 at 2:26 pm
eh, you said it 3 times already khala9 7abeebi we know you like guts and blood
22. moe fara | February 10th, 2010 at 7:12 pm
ihatescamads, you got me clappin for ya man LOL
eh. i dun think memac r hiring u no matter how many times u express ur love for the ad
love, sounds that uve actually worked on this ad..
n e ways i want you to know that im not jealous at all, actually I hope they win. but let me tell u again, the way i see it, this ad is so empty, and boring too. please do not get offended.
23. hate | February 10th, 2010 at 8:38 pm
An ad done for the sole purpose of entering an award show is a scam, unless you are value adding to an existing big client like P&G, Unilever etc.
But who are we to judge scam or real. This ad is BAD Creative.
Honestly, this ad doesn’t make any sense.
What is the message?
The website is called PS Addict, so the message is get addicted ? Clap, Clap, Clap. You don’t n need to be highly paid creative to come up with that.
Is the guy in the ad addicted?
If he was, then at least there was a logic. But honestly I don’t know what he is doing.
He looks bored, his eyes rolled up like a retard, he is clutching a heart. What does that mean?
An addict takes out his heart?
Where is the benefit of the product ‘the website’?
Why those tattoos? Ok, i get it, he is a PS addict and they should have tattoos as all those cool TBWA Paris ad has.
Why a homeless shelter?
To make it look dark?
If this is the best you can come up for a PS ad, then David Ogilvy must be shifting in his grave.
24. Menace Of Vanity | February 10th, 2010 at 11:35 pm
If this is an award-driven ad as many here mentioned, then it’s a shame that after all what happened in Dubai Lynx last year few have learned the lesson and they are willing to practice the same behavior again.
25. eh | February 11th, 2010 at 1:28 am
i love this ad. kteeeeeeeeeeeeeeeer
26. eh | February 11th, 2010 at 1:41 am
moe fara … send me a photo of ur heart.. then we can talk and have argeeleh.
27. Menace Of Vanity | February 11th, 2010 at 2:53 am
http://adsoftheworld.com/media/print/playstation_2_heart_of_stone
http://adsoftheworld.com/media/print/tamayo_museum_heart
http://adsoftheworld.com/media/print/eagle_print_awards_2009_heart
Goodbye Lynx
28. sirjames26 | February 11th, 2010 at 8:18 am
moe fara, menace of vanity….show us your work….unless you are some frsutarted creative. this is a great work. period.
29. moe fara | February 11th, 2010 at 12:15 pm
eh, u crack me lol
sirjames, since most of my commercial artworks are frankensteined by clients and sometimes by creative heads n client servicing people, i dun really feel like postin’ n e thin’ .
30. moe fara | February 11th, 2010 at 12:18 pm
Inspector Menace Of Vanity, Nice Work, LOL
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