PlayStation3, an addiction with attitude

February 7th, 2010 Zeid Nasser (Admin)

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Advertising Agency: Memac Ogilvy, Dubai
Eecutive Creative Director: Till Hohmann
Copywriter, Art Director: Sascha Kuntze, James Purdie

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Entry Filed under: Agencies,Creative,UAE


  • Menace Of Vanity

    This is not cool

  • restless

    i love PS adv :) .. powerful stuff full of attitude

  • eh

    offfffffffffffffffffffffff very strong concept and visual.

  • shakemo

    shock, horror, disembowlment…playstation ads are so boring..move it on Til.

  • hossam

    5 reasons why this ad is a scam:

    1. PS3 attitude.com? why is dubai doing an ad for a website that doesn’t have anything to do for dubai?

    2. It’s begening of the award season, last minute push.

    3. Using top photographer for a website that is not top. The agency paid from the pocket.

    4. This is not agencies client, neither is PS2. In fact the website never advertised.

    5. This is against the middle east and culture. You can’t destroy god’s body.

    5 reason why this is a bad idea

    1. what is he trying to do? give his heart for the game?

    2. what is the message?

    3. why a drunk homeless guy having money for PS3, is he the target

    4. what is the strategy?

    5. bad photoshop.

  • Kevin

    He looks bored. He should be happy to be addicted (as I am) :-)

  • Wayne

    student ad. seen better work in my class.

  • FakeBogusky

    Done before. Same idea was done for X-Box.

  • http://www.fuckoff.com moe fara

    stupid.

  • http://www.fuckoff.com moe fara

    and it looks incomplete

  • eh

    i love this ad. :) kteeeeeeeeeeeeeeeer

  • love

    Great ad Sascha, James. Congratulations. You guys are the best. We need executions like these in the middle east. This will win Grand Prix in Cannes. I wish I had done this ad.

  • guest

    first i thought it was FP7 Doha :)

    let’s try selling it to PS, wait let’s sell it to some shady website…and print it in jordan :)

  • http://www.fuckoff.com moe fara

    not only that it is stupid and incomplete (no blood). It is disgusting too.

  • http://www.fuckoff.com moe fara

    love, you’re either high or on extacy.

  • http://www.desicreative.com saumya

    someone correctly said

    quiet bad and sad and last minute award thing and ridiculous. grow up guys.

  • http://www.desicreative.com saumya

    memac, get a better creative team

  • love

    moe fara, get a life. this is the bet campaign. i will see u eat your words when this wins at lynx. you are simply jealos and think that this was your idea.

  • ihatescamads

    CD: boys, we should do some award winning ideas, lynx is next month.
    Junior Creatives: Yes boss, lets do a PSP ad. It always wins.
    CD: But he is not our client.
    Juniors: Boss, we will do for a website and make it looklike it is PSP ad..
    CD: Where will we publish?
    Junior: In my school news letters.
    Junior: Boss, can we get a raise, now that we are so good.

  • eh

    i love this ad. kteeeeeeeeeeeeeeeer :) :) :)

  • yekh

    eh, you said it 3 times already khala9 7abeebi we know you like guts and blood

  • http://www.fuckoff.com moe fara

    ihatescamads, you got me clappin for ya man LOL

    eh. i dun think memac r hiring u no matter how many times u express ur love for the ad :D

    love, sounds that uve actually worked on this ad..
    n e ways i want you to know that im not jealous at all, actually I hope they win. but let me tell u again, the way i see it, this ad is so empty, and boring too. please do not get offended.

  • hate

    An ad done for the sole purpose of entering an award show is a scam, unless you are value adding to an existing big client like P&G, Unilever etc.

    But who are we to judge scam or real. This ad is BAD Creative.

    Honestly, this ad doesn’t make any sense.

    What is the message?

    The website is called PS Addict, so the message is get addicted ? Clap, Clap, Clap. You don’t n need to be highly paid creative to come up with that.

    Is the guy in the ad addicted?
    If he was, then at least there was a logic. But honestly I don’t know what he is doing.

    He looks bored, his eyes rolled up like a retard, he is clutching a heart. What does that mean?
    An addict takes out his heart?

    Where is the benefit of the product ‘the website’?

    Why those tattoos? Ok, i get it, he is a PS addict and they should have tattoos as all those cool TBWA Paris ad has.

    Why a homeless shelter?
    To make it look dark?

    If this is the best you can come up for a PS ad, then David Ogilvy must be shifting in his grave.

  • Menace Of Vanity

    If this is an award-driven ad as many here mentioned, then it’s a shame that after all what happened in Dubai Lynx last year few have learned the lesson and they are willing to practice the same behavior again.

  • eh

    i love this ad. kteeeeeeeeeeeeeeeer :) :) :)

  • eh

    moe fara … send me a photo of ur heart.. then we can talk and have argeeleh. :)

  • Menace Of Vanity
  • sirjames26

    moe fara, menace of vanity….show us your work….unless you are some frsutarted creative. this is a great work. period.

  • http://www.fuckoff.com moe fara

    eh, u crack me lol

    sirjames, since most of my commercial artworks are frankensteined by clients and sometimes by creative heads n client servicing people, i dun really feel like postin’ n e thin’ . :D

  • http://www.fuckoff.com moe fara

    Inspector Menace Of Vanity, Nice Work, LOL

  • Imad

    To Housam, No 5

    - This is done for a website for a Japanese brand, as such, it has nothing to do with the local culture.

    - Yes you’re right. I think they are planning for an award and I think they are the clients (who own this site anyways?)

    - For your judgment, I think you’re getting personal here coz the ad is great. The message is well delivered and photoshop and photography are suburb.

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