Pledge your eyes, you won’t need them when you’re gone

May 11th, 2009 Zeid Nasser (Admin)

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Agency: Y&R Dubai, UAE
Creative Director: Shahir Ahmed
Copywriter: Amit Kapoor
Art Directors: Komal Bedi Sohal, Shahir Ahmed
Planner: Nadine Ghossoub
Photographer: Anuchai Secharunputong

Via [Campaign Live]

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Entry Filed under: Agencies,Creative,UAE


  • Vinit

    Isn’t EBAI Eye Bank Association of India?? and in any case what’s the point in doing 3 similar ads…trying to hard to make it look like a campaign is it? Y&R you need better creative people there…

  • restless

    Not motivating at all… nice execution weak idea .

  • http://www.publicisgraphics.com.jo amre husseini – AKA BITEME

    Here’s an example of pushing an idea beyond sketch boards…it doesn’t work and borderlines on sick in my opinion.

  • Abu Ali

    Very nice…..like it.

  • quick comment

    very insensitive to the market, if this was for the UAE.
    Muslims dont get buried like that.

    Do your research.

  • mohamed elkady

    wow … very good idea and art work

  • http://www.gordoncruise.com Gordon Cruise McBride

    Bonjour,

    I thought it was rather avant-garde as a concept, straight to the point for a good cause (but then again, I’ve already signed my driver’s license to donate my body after death…).

    Bon vent – Gordon


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