Rawafid: Infinite opportunities for UAE Nationals.

November 22nd, 2007 Zeid Nasser (Admin)

Rawafid

Agency: GMASCO, Dubai, UAE
Creative director: Khalid Radwan
Art Director: Harshad Badbe
Copywriter : Shantesh Rao, Abduljalil Al-Juboory
Visualiser / Graphic Designer : Lamiya Ibrahim, Murali KT
Photography : Kundan Raut

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,UAE


  • http://moeys.net Moey

    over used?

  • booyakkasha

    not bad

  • Kre8tive

    Nice thought but couldve pushed further.. The Infinity sign is a cliché but in place here, Is the background made of cloth/ guthra? Yeah, not bad.

  • http://www.paragonmc.com Louai Alasfahani

    Nice to see that this concept has been first used in Kuwait ahead of Dubai…this is not the first time this happens…i hope it is becoming a trend.

  • peter

    So over used, Agree with u louai it was done by impact kuwait for al ghanim industries a way back.

  • http://www.ragejoadv.com restless

    extra super used ,,, specially here in Jordan

  • =R3@V3R=

    The visual had an unintentional way of looking like a noose at first glance. And the swoosh logo reminds me to much of a Nike ad (just goes to show how Nike ads have very strong recall)

  • kusum

    Bad idea substituted by bad art direction.
    I know it is appealing to UAE nationals.
    But then it could have pushed the envelope.
    Did the Creative Director come up with this one?
    Looks like.

  • local

    do you really think locals will understand an infiti sign?
    Haha

  • http://www.bloganubis.com Louai Alasfahani
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