Regular breast self examinations to counter Cancer

January 8th, 2008 Zeid Nasser (Admin)

 Breast Cancer

Creative Agency: Paragon Marketing Communications, Kuwait
Creative & Art Director: Konstantin Assenov
Copywriter: Louai Alasfahani
Illustration: Konstantin Assenov
Typography: Konstantin Assenov
Account Manager: Diana Dimitrova

Via [ mediaME ]

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Entry Filed under: Agencies,Creative,Kuwait


  • http://www.adsinjordan.com amre husseini – AKA BITEME

    Copy is weak, redundant (say breast too often) and grammatically off…try … “regular self examinations are the best means of detecting breast cancer in its early stages”

    Also I’ve seen this before I think…sorry

  • ihab

    very weak, bad art direction and layout…

  • XX

    Oh my god, bad work man…

  • firas

    crap

  • Kre8tive

    Too late, Too lame. Sorry. this is much, much better:

    http://mediame.com/adblogarabia/beat-breast-cancer-before-its-too-late/#comments

  • Creative Rules

    You guys are taking a pasting lately. What with your anti smokling ad and now this. (are you putting your work up or is Zeid just grabbing it adhock?)

    There’s nothing worse than critiques on a blob like this. Bloody tough.

    Rather than use all the copouts like: “I don’t like it” ” It sucks” etc etc. Here’s what I think.

    The idea of using type to shape something is done to death. Unless of course it shapes something over something that adds another level to the idea.

    Far more importantly your strat is about detecting cancerous lumps your self. Not the shape of a breast. I would’ve thought more about something related to that.

    Like a pick of a woman’s hand and each finger is a bullet. “Your fingers are the most powerful weapon against breast cancer.”

    Bodycopy: Detecting your own breasts early could save your life.

  • http://moeys.net Moey

    I don’t like it!

  • Kre8tive

    I saw the ad in the magazine… it is even worse than this.. crap!

  • Gibbo

    why is the copy pink at that point?

  • mADman

    UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.UGLY.CRAP.

  • http://www.paragonmc.com Louai Alasfahani

    well if you can do better why dont you show us instead of just telling us.

  • http://www.paragonmc.com Louai Alasfahani

    FYI…this ad got shortlisted in MENA Crystal ;)

  • kre8tive

    Snap out of your “awards” thing:-) It’ll make you a hardcore metal head, you know “Hard on the outside and Hollow on the inside” lol

  • http://www.paragonmc.com Louai Alasfahani

    first win one,,,then talk ;)

  • http://www.paragonmc.com Louai Alasfahani

    Kre8IFFFF…we are still waiting to see YOUR work :)

  • kre8tive

    If this is the kind of work you are going to show off, then you should be ashamed of yourself (because THIS doesn’t justify YOUR TALKING which is TOO freaking MUCH…) I mean grow up LOUAI, you aren’t what you are trying to say you are. I’d rather quit advertising and sell shawarmas on salem mubarak street than create and post an ad like this one. Winning awards? You can have your KAAAs and SUMMIT, we need Cannes, Clios and LIAs, Hollow man:-)

  • http://www.paragonmc.com Louai Alasfahani

    11. Louai Alasfahani | February 12th, 2008 at 2:57 am
    well if you can do better why dont you show us instead of just telling us.

  • http://www.bloganubis.com Louai Alasfahani

    This ad was shortlisted in MENA Crystal & won Silver at the 2008 International Summit Creative Awards. So it seems your comments are not consistent with the professionals ;)

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