February 28th, 2007 mediaME Editor
mediaME writes: “When you look at this ad for Audi Quattro you’ll figure out that the poster was irresistible to the limit it was ripped-off the wall, but the concept could be much deeper as Quattro refers to 4 wheels grip which is represented here in this ad in the 4 corners of the poster that remained on the wall despite the ripping.”
The ad is really smart and defies typical advertising which usually feature the product and highlight taglines and information about that product, this ad by Grey Dubai didnâ€™t feature the car itself, didnâ€™t present any details about it, just a smart idea for a smart audience.
Creative Agency: Grey, Dubai
Creative Director: Mounir Harfouche
Art Director: Vipul Salvi
Copywriter: Vipul Salvi
Photographer: Alister Miller