August 8th, 2006 mediaME Editor
Well, if 88% of office workers in the United States don’t know what RSS is, it’s a wonder we get RSS subscribers in this part of the world.
For those of you who don’t know what Real Simple Syndication (RSS) is, look to the left panel on AdBlogArabia, you’ll see the orange RSS button with a link saying ‘what is this’…. read please!
Anyway, back to the survey in the US, carried out by WorkPlace Print Media, only 9% of the respondents know what an RSS feed is, and a tiny 2% said they subscribed to an RSS feed!
The survey included a national sample of 1,000 US employees at companies with under 2,000 employees.
I’ve always believed that Microsoft is to blame for the difficulty users face with RSS, as Explorer does not have an automatic RSS-feed option, unlike Firefox which makes adding an RSS feed to your browser so easy. Just press the RSS icon, and the site feed becomes a pull-down menu in your browser bar.
Maybe Microsoft will fix that problem with Explorer 7. If and when it does, RSS use will become huge overnight!
And with these current numbers- of 2% subscribers- the potential for RSS growth will have serious implications to marketers and advertisers.