Ad Blog Arabia

http://www.ragejoadv.com restless

First of all and as i said before the logo is POOR & UGLY
I love the concept behind this campaign and graphically the visuals are treated well but still i am against using black as main color for the template !! black footer with black frame !! it looks like obituary ad, so why to communicate death while I am talking life???

Lame Advertising

razor

Totally dated looking, badly concieved and completely irrelevant.

You love the concept??? What concept???

You’re obviously not on the creative side Restless and if you are you should get out now.

http://www.ragejoadv.com restless

RAZOR are you creative ? if yes then you have to reconsider your attitude ,,

razor

So let me get this straight.

If I’m not creative I can have a bad attitude.

For God’s sake make sense man.

http://www.ragejoadv.com restless

RAZOR are you into advertising? if yes then how on earth you cant see the concept behind these ads!!! anyway as i can understand it they want to reflect a positive image of ZAIN where each one of us has big ambitions and dreams so ZAIN is here to stand by you with its services and Contributions so they are lifting ZAIN image to another level making it more human and close to each one us and to be more than just ordinary telecommunication company, i think this is a good move and it is way way way better than ORANGE childish campaign ,, but the logo doesn’t complement what they are saying because its more Electronic and dull

Doowit

I dont have a creative outlet but I think I have enough sense and taste to make judgement on the Zain logo (even if it does not sound intelligent). Does the word “ugly” qualify?

The logo is very ugly and weak, it is not creative or intelligent on any level. It does not capture the already existing subscriber base nor does it attract new subscribers.

The marketing campaign across Jordan (I havent seen it in other countries) is poor with nothing to offer in comparison to the crisp look of Fastlink. I have to say I am even ready to drop my fastlink account, because as superficial as this sounds… I dont like the sound or feel of zain. More reason to leave considering that even the customer care is poor (the new IVR system makes for appalling service – I never call customer care anymore).

Shame. Fastlink was a strong brand. What I dont understand is why there is a move away from localization of brands. Regionalizing them does not always work. I guess we’ll have to wait and see!

Razor

Hopefully you’re not working on highly visable campaigns in Jordan Restless.

Life forn all Jordanians would be incredibly dull.

http://www.ragejoadv.com restless

Razor, hopefully you will stop your stupid comments and start doing good advertising instead of the crap that you are producing Every day !

razor

Doowit,

This can be the problem with regional campaigns. What they should do is research it before they run it.

http://khokha.wordpress.com/ khansa

bad logo ..
nice visuals ..

http://thejfactor.jeeran.com Ahmed Qandil

I cannot get the idea behind all these slogans actually!

it is really bad logo. i think this is just like the arab bank campaign! you will never understand the goal behind it!

razor

Ditto Ahmed

AERO

I would agree with all of you guys. I tried looking at this campaign from all angles and tried to understand it… in vain
1- Weak logo shape (a whirlpool? sinking into oblivion?)
2- Weak logo colors (puke ugly)
3- What’s with the so-called “lifestyle” ads? How does the line make sense or bear any kind of catchiness or interest?
4- The black copy sucks and mixed with red lettering is completely not legible… what were they thinking ??!!!

It’s clear that MTC (Zain) has got tons of disposable cash on hand, gotten from all these years of monopoly and high communication prices. Im looking forward to liberalization of this market.

Gibbo

very pedestrian work.

Restless, can you explain the concept to me maybe? Looks like boring shite to me.

Hans Anderson Abu Dhabi

Don’t be asking Restless Gibbo. He has proves over abnd over he is not understanding of this business.
Read all his says in other blogs like this. Adsof the world. Everybody thinks he is stupid and he says things that meanless.
Ask cleaning man he would know better much more then him. Go to his blog and see no one comment because he is not good. Everbody ask him for him to show work he done but he done nothing. He is big Joke.

Adey

Bad Logo, bad concept, bad everything, they restrict themselves in using the black in all there works, which is so bad for any art work.

Regards

http://www.ragejoadv.com restless

Hans Anderson Abu Dhabi or “Peter” Y&R Amman ,

Let me correct you,
1- you wrote “abnd” and its is “and”
2- you said that a cleaning man would know better much more then me ” , yes he knows much better than me in cleaning the garbage (pepole like you)

http://www.ragejoadv.com restless

*1- you wrote â€œabndâ€ and it is â€œandâ€

Adey

insults,insults,insults, this is just what I see in this comunity site, you called this a creative? no I don’t think so, you must be creative in negotiation before you critic any creative work.

stay in peace people.

Creative rules

Restless,

I don’t need to pretend I’m someone else to critisize you because you’re such an easy target.

But I do agree with you about the new Zain logo.

Cheers

ob1=w@n

Color reproduction = 9
Photoshop skills = 8
Concept = 0

To bewilder the audience without being controversial at the same time look boring and ordinary = capital advertising sin

In Shock

I logged in here so that I learn from creative heads and their thoughts on the art of advertising.

And what do I find…? The art of belittling and criticizing.

rabie soubra

the logo looks like that of creatiev zen mp3 brand. astoundingly unimaginative for a 3rd operator in saudi.
then, the concept? hasn’t “beautiful world” been over used to death. not to mention its relevance to a 3rd operator coming in to a market which is so saturated with mobile users.

khalifa

i like the zain commercial on mbc4 becuase of the music…any one knows where i can get it?

iramo

i worked in this campaign… the visuals are great… i agree that the black frame is not a good idea, the logo was done by Lebanese art director, but this logo was designed basically to be with the visual, and thats a mistake, the logo should be great alone or with the images, guys we are not discussing our opinions to fight here or to look like kids playing, say something good or show us what you got or leave…

neazk

First time one I saw the outdoor campaign I had strange filling and a lot of question about ZAIN what’s it about .what’s mean ….
and this is the Idea let the people take about ZAIN.
but Now I thing they have succeed in build a nice image about ZAIN.

John Mac Truck

I wants’ to register my zain line for internet browsing

common sense

do you know people that in some states its illegal to relate human and social stuff and family relations etc.. with items and telecoms commercials and ads ,, i mean zain or any other stuff with not increases the caring and love between people family friends etc.!!. This is what i see stupid.. like they are trying So Hard to convene you,, “you can’t Live without zain” !!

and i am sorry but as a regular person and costumer I don’t Get the logo at all ,, and all the people just HATE the new colors ,, its out of our hands!!

and we “people” never look at zain’s ads and this is the truth..
so i think all these make zain’s champagnes and ads not creative and not worthy at all ! i think zain is successful just because its zain and its good quality service..

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Samples from the Zain brand campaign

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