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See more clearly: Amnesty eye chart

August 27th, 2006 Zeid Nasser (Admin)

DDB Budapest have sent us interesting work they’ve done for Amnesty International, which is now running in European newspapers and outdoor.

There’s an eye chart’ that says “See more clearly”, referring to the many human rights injustices we don’t see. Look at the last line, which provides the ‘punch line’ of the concept.

Credits for this work go to: Miklos Medvigy; Lukasz Brzozowski; Chris Hill; Rodrigo Fernandes; Milos Ilic (CD)

The agency has also created another campaign for Amnesty International entitled ‘Flame against fire, which we will post about soon.

Entry Filed under: Agencies,Creative,International