‘Shock-vertising’ for parents & kids at the pool
November 15th, 2006 Zeid Nasser (Admin)
Houtlust writes “This is a example of very bad shockvertising. ‘Watch Around Water is an education and awareness raising campaign run throughout public aquatic facilities in Western Australia. The campaign was developed to address growing industry concern regarding the supervision of children whilst visiting aquatic facilities. “
Grown-ups could handle such a creepy underwater message, but how would children react?
Via [Houtlust]
Via [Disruption]
Entry Filed under: BTL & Direct, Controversy, International
1 Comment Add your own
1. Guerrilla Promos Blogger | October 15th, 2009 at 11:00 pm
I think kids and parents would both be pretty creeped out. Then again, isn’t that the point?
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