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Simply fly with Sama

February 23rd, 2009 Zeid Nasser (Admin)

Advertising Agency: Promoaction DDB, Riyadh, KSA
Creative Director & Copywriter: Ashish Desai
Art Director & Illustrator: Ajit Sahu

Magnetic

What are these ads trying to say? instead of taking the train or road, flying is now affordable, but why is there a flying runway in the 3rd ad? besides the highway looks photoshopped at the horizon.
Guest

The simply fly tag line has been in use for an Indian budget airline for the last few years. The airline is called Air Deccan. Just google it. The Creatives being Indian should probably know that. As for the ads. The first 2 concepts make sense but the 3rd runway visual kills the campaign. The Art Direction is elementary and replicating the air stream from the aircraft across all 3 ads is a bit lazy.
http://ziadhamdan.spaces.live.com ziad hdamdan

nice stuff, i like them all

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