Simply fly with Sama
February 23rd, 2009 Zeid Nasser (Admin)
Advertising Agency: Promoaction DDB, Riyadh, KSA
Creative Director & Copywriter: Ashish Desai
Art Director & Illustrator: Ajit Sahu
Entry Filed under: Agencies, Creative, Saudi Arabia
3 Comments Add your own
1. Magnetic | February 23rd, 2009 at 2:15 am
What are these ads trying to say? instead of taking the train or road, flying is now affordable, but why is there a flying runway in the 3rd ad? besides the highway looks photoshopped at the horizon.
2. Guest | February 23rd, 2009 at 9:00 am
The simply fly tag line has been in use for an Indian budget airline for the last few years. The airline is called Air Deccan. Just google it. The Creatives being Indian should probably know that. As for the ads. The first 2 concepts make sense but the 3rd runway visual kills the campaign. The Art Direction is elementary and replicating the air stream from the aircraft across all 3 ads is a bit lazy.
3. ziad hdamdan | February 24th, 2009 at 3:25 pm
nice stuff, i like them all
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